Nintendo Ends Gold Points Program Amidst Switch 2 Launch Preparations

Nintendo has announced the termination of its My Nintendo Gold Points program, effective March 24, 2025, at 9:30 p.m. PDT. This decision coincides with the company's preparations for the upcoming Nintendo Switch 2 console.

The My Nintendo Gold Points program allowed users to earn points from digital and eligible physical purchases, which could then be redeemed for discounts on future digital content. According to Nintendo's official statement, after the specified date and time, users will no longer accumulate Gold Points from any digital purchases made on the Nintendo eShop. However, any points earned prior to this cutoff will remain valid for 12 months from their issuance date.

For physical game purchases, Gold Points can still be earned by registering eligible Game Cards through the Nintendo Switch console's HOME Menu. This applies only to titles released on or before March 24, 2025. Games launched after this date will not be eligible for Gold Point accumulation. It's important to note that the original release date of a title, as indicated on the Nintendo eShop, determines its eligibility. Users have up to one year from a game's original release date to register and earn points.

In addition to discontinuing the Gold Points program, Nintendo has clarified that existing Nintendo Switch Online Game Vouchers will not be redeemable for exclusive titles on the forthcoming Nintendo Switch 2 console. The Game Voucher program, which allowed subscribers to purchase two vouchers for $100 and redeem them for select $60 games, will not extend to Switch 2-exclusive titles. This move has led to speculation about a potential increase in the retail price of first-party titles, aligning with trends seen in the PlayStation 5 and Xbox Series markets, where game prices have risen from $60 to $70.

Despite these changes, the My Nintendo“Platinum” Points program remains unaffected. Platinum Points, earned through specific missions such as playing certain mobile games or engaging with Nintendo's online services, can still be redeemed for digital goods or exclusive physical merchandise. This program continues the tradition of rewarding loyal customers, reminiscent of the former Club Nintendo loyalty program, which concluded in 2015.

The discontinuation of the Gold Points program and the limitations placed on the Game Voucher system suggest a strategic shift by Nintendo as it transitions to the next-generation console. While these changes may disappoint some long-time fans who have benefited from the rewards system, the company appears to be realigning its offerings in preparation for the Nintendo Switch 2's market entry.

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