Western Digital Picks New PR Agency For APAC Region

2025-02-10 01:27:21

(MENAFN- PRovoke) APAC - Data storage firm Western Digital has picked The Hoffman Agency as its PR agency of record for the Asia-Pacific region, PRovoke media understands. This will include Singapore, Hong Kong, Japan, Korea, Taiwan, China, Australia, Thailand and more.

The Hoffman Agency will be working with Western Digital on its PR and digital offerings.

The news comes amidst plans to separate Western Digital's HDD and Flash businesses. Creating two independent, public companies with market-specific, strategic focus, the company's separation will better position each franchise to execute innovative technology and product development, capitalize on unique growth opportunities, extend respective leadership positions, and operate more efficiently with distinct capital structures, it said in a statement when the news first came out in 2023.

This comes shortly after The Hoffman Agency made a series of strategic promotions and hires across Southeast Asia to support its growing business and reinforce its position as the B2B and technology-focused agency of choice in the region.

In Singapore, Vanessa Lee and Vivien Law are stepping into more senior roles, with Vanessa promoted to associate account director, digital, to drive IMC growth across Southeast Asia, and Vivien focusing on key accounts and client service excellence. Both Vanessa and Vivien will support Akansha Rai, deputy general manager.

In Malaysia, Chee Kun Tan joins as account director, working closely with Vicky Wong, general manager, to expand the team in Malaysia, a market poised for significant technology growth.

In Indonesia, Shinta Widianti and Panji Pratama step into roles as account director and associate account director respectively to support Niko Radityo, deputy general manager.

In Thailand, Prangthong Jitcharoenkul, associate account director, and Jennine Aremanapong, account executive, join the team in Bangkok, to support Clarence Lim, director, Southeast Asia, in driving growth efforts in Thailand.

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