49% Of GCC Organisations Champion Digital Maturity Potential

DOHA: Boston Consulting Group (BCG) has unveiled its latest report, Unlocking Potential: Strategies Driving GCC's Digital & AI Maturity. The study reveals how organizations in Qatar, Saudi Arabia, and the United Arab Emirates leverage digital and AI strategies to accelerate transformation. The findings demonstrate that organizations with mature digital and AI capabilities achieve substantially higher revenue and enterprise value.

The GCC region is advancing in AI adoption, with 47% of organizations leveraging the technology to drive measurable value. Many of these organizations have successfully embedded AI into their core business functions, achieving improved operational efficiency. The public sector in the GCC stands out for outpacing its global peers in digital and AI readiness, driven by ambitious government initiatives and successful digital rehauls since 2021.

Financial Institutions, Technology, and Healthcare sectors in the GCC are leading in digital & AI maturity based on the 2024 survey ranking of industries.

These gaps highlight both the region's strong commitment and the potential to further accelerate digital and AI integration to match global benchmarks. This is particularly promising for 49% of surveyed organizations that scored in the mid-range or“emerging” maturity category having succeeded in digital transformations yet still struggle to scale organization wide.

Rami Mourtada, Partner & Director, Digital Transformation at BCG, said:“The real imminent opportunity with emerging technologies such as AI is reshaping core business functions. What's particularly encouraging is seeing many GCC companies, led by public sector entities and financial institutions, rapidly scaling-up AI deployment. This is about monitoring and learning from AI adoption approaches, and about building robust digital-first foundations. Success will depend on how effectively organizations balance innovation with practical implementation, underpinned by integrated capabilities that drive long-term benefit.”

Dr. Lars Littig, Managing Director & Partner at BCG, said:“The GCC's digital future hinges not on infrastructure alone, but on the ability to build deep organizational capabilities. Our research shows that digitally mature organizations see threefold returns on their AI investments, yet significant capability gaps remain across sectors. To translate ambitious vision into tangible business value, GCC organizations must move beyond surface-level digital adoption and focus on foundational elements - data architecture and talent development."

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