Programmatic Advertising Platform Market Expected To Reach $116.96 Billion By 2034 With A CAGR Of 26.8%

(MENAFN- EIN Presswire)

Programmatic Advertising Platform Market

The surge in digital advertising due to the global expansion of the internet has led to increased demand for programmatic advertising platforms.

The video advertising segment dominates the programmatic advertising platform market as video content is more effective at capturing the viewer's attention as compared to images and text.” - Polaris Market ResearchNEW YORK CITY, NY, UNITED STATES, December 17, 2024 /EINPresswire / -- Our detailed report on programmatic advertising platforms covers all the major aspects, such as market size, share, trends, developments, and competitive landscape, to offer an in-depth market analysis.

The programmatic advertising platform market size was valued at USD 10.87 billion in 2024. The market is anticipated to grow to USD 116.96 billion by 2034. It is anticipated to exhibit a CAGR of 26.8% from 2025 to 2034.

What Is Programmatic Advertising Platform?

A programmatic advertising platform is software that uses automation and algorithms for media buying. The platform enables digital publishers to buy and sell ad spaces automatically. With programmatic advertising platforms, publishers can segment audience data and identify the most efficient ad placements. Also, these platforms can assist with running auctions, getting real-time insights, and ensuring efficienct use of budgets.
Programmatic advertising platforms take several forms, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). DSPs are used by marketers, whereas SSPs are meant for publishers. DMPs, on the other hand, can be used by both publishers and marketers. With the rising significance of data analytics in marketing strategies, the programmatic advertising platform market demand is projected to rise.

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What Are Key Report Highlights?

.The market for programmatic advertising platforms is projected to reach USD 116.96 billion by 2034, exhibiting a CAGR of 26.8% from 2025 to 2034.

.The ability of programmatic advertising platforms to target specific audiences and drive engagement is compelling enterprises to adopt these solutions.

.The market segmentation is primarily based on deployment model, pricing model, platform type, ad format type, end use, and region.

.The programmatic advertising platform market report offers market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Who Are Market Key Players?

The top market participants are focusing on R&D and strategic developments such as mergers, acquisitions, and collaborations to improve their market reach.

A few of the programmatic advertising platform market key players are:

.Adobe Inc.
.com, Inc.
.Criteo
.Google LLC
.Magnite Inc.
.PubMatic
.Rocket Fuel Inc.
.ROKU, INC
.Netflix
.The Trade Desk, Inc.
.Yahoo Inc.

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What Are Market Drivers and Opportunities?

.Growing Adoption by SMEs: Small and medium-sized enterprises (SMEs) are increasingly adopting programmatic advertising platforms, owing to their various benefits such as affordability, scalability, and targeted approach. This growing adoption is contributing to the programmatic advertising platform market expansion.

.Rising Social Media Usage: Social media is a major channel for digital advertising owing to the presence of an extensive user base and advanced targeting functionalities. Programmatic advertising platforms enhance this by enabling advertisers to place targeted ads on these platforms.

.Increasing Usage of Analytics: Advertisers are increasingly using data analytics to improve their market campaigns and increase their return on investment. This shift is projected to drive the programmatic advertising platform market development in the upcoming years.

Which Region Leads Market Demand?

.North America: North America accounted for a significant market revenue share in 2024, owing to its highly developed digital ecosystem and advanced technological infrastructure. Besides, the substantial surge in internet adoption has led to increased demand for programmatic advertising platforms in the region.

.Asia Pacific: The Asia Pacific programmatic advertising platform market is poised to witness the highest CAGR from 2025 to 2034. The rising middle class in major economies across the Asia Pacific is driving a surge in consumer spending on digital services and products. The booming e-commerce sector has further led to an increase in the demand for programmatic advertising solutions.

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How Is Market Segmentation Done?

By Deployment Model Outlook:

.Cloud-based
.On-premises

By Pricing Model Outlook:

.CPM (Cost Per Mile)
.CPC (Cost Per Click)
.CPV (Cost Per View)
.Others

By Platform Type Outlook:

.Demand-Side Platform (DSP)
.Supply-Side Platform (SSP)
.Ad Exchange

By Ad Format Outlook:

.Display Advertising
.Video Advertising
.Mobile Advertising
.Native Advertising

By End Use Outlook:

.Advertisers & Publishers
.Media Buyers
.Data Management Platform (DMP)
.Others

By Regional Outlook:

.North America
oUS
oCanada

.Europe
oGermany
oFrance
oUK
oItaly
oSpain
oNetherlands
oRussia
oRest of Europe

.Asia Pacific
oChina
oJapan
oIndia
oMalaysia
oSouth Korea
oIndonesia
oAustralia
oVietnam
oRest of Asia Pacific

.Middle East & Africa
oSaudi Arabia
oUAE
oIsrael
oSouth Africa
oRest of Middle East & Africa

.Latin America
oMexico
oBrazil
oArgentina
oRest of Latin America

Browse PMR's Programmatic Advertising Platform Market Report Coverage from Different Publications:
The global programmatic advertising platform industry is expected to reach USD 116.96 billion by 2034, exhibiting a CAGR of 26.8% during the forecast period.

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About Polaris Market Research & Consulting, Inc:
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR's clientele spread across different enterprises. We at Polaris are obliged to serve PMR's diverse customer base present across the industries of healthcare, technology, semiconductors, and chemicals among various other industries present around the world. We strive to provide PMR's customers with updated information on innovative technologies, high-growth markets, emerging business environments, and the latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced, and extremely qualified team of experts comprising SMEs, analysts, and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR's customers.

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