Innovator 25: PR Game Changers Across Asia Pacific In 2024

(MENAFN- PRovoke) SINGAPORE - PRovoke media today launches the 2024 Innovator 25 for Asia Pacific, our annual listing of 25 PR professionals across the region who are changing the game in the communications industry.

Our ninth annual Innovator 25 class in Asia Pacific features some of PR's most forward-looking thinkers. The breadth of our 2024 class shows that innovation is found across the PR industry - our innovators across the Asia Pacific region this year include experts in AI, sustainability, strategy and analytics, corporate and reputation, creativity, influence, healthcare and B2B. All our innovators are taking take PR into the future by expanding, reshaping and sharpening the industry.

Profiles of all 25 innovators, including their insights, advice, career learnings and sources of inspiration, can be found here . We have also collated insights and trends among this year's Innovators, including their collective take on the PR industry's strengths and weaknesses when it comes to innovation.

This year's Innovator class in APAC is made up of 52% men and 48% women, with 44% working in-house and 56% working in agency.
They are based across the region, with representation from Singapore (the largest cohort), as well as Japan, China, India, Taiwan, Hong Kong, Indonesia, Australia, South Korea and Thailand.

The members of this year's class across all three global regions, including our Americas and EMEA innovators, were mixed in their responses to the question around the PR industry's innovation compared to other marketing disciplines. Some 37% see PR's level of innovation as equal to other marketing disciplines, whereas 39% see it as more innovative and 21% less.

Overall,
our 75 global innovators rank the industry's greatest opportunities to take the lead in innovation as: creative ideas (40%, up from 22% last year); integrated marketing (16%, down from 44%) last year; data, analytics and measurement (16%); business transformation (12%); AI and martech (6%), DEI (5%); and content creation (5%).

The Innovator 25 for Asia Pacific this year are:

• Craig Badings, partner and reputation practice lead, SenateSHJ, Australia
• Grace Huang, head of APAC B2B marketing, Yahoo, Taiwan
• Hin-Yan Wong, EVP strategic planning, head of analytics and intelligence APAC, Weber Shandwick, Singapore
• Isaac Lai, head of marketing, ThreeTrader, Australia
• Ivan Tan, group SVP, corporate and marketing communications, Changi Airport Group, Singapore
• Jaewha Choi, CEO, Bungaejangter, South Korea
• JaJaa Wanakanok Ratanaprasidhi, regional director, ERA Communications, Thailand
• James Baldwin, head of influence, APAC, Ogilvy, Singapore
• Jasmine Mobarek, head of communications, APJ & EMEA, HP, Australia
• Jasrita Dhir, marketing and communications director, Karkinos Healthcare, India
• Jeremy Seow, regional COO and head of client experience, AP, Allison, Singapore
• Jess Tang, founder and CEO, Mavic, Singapore
• Lin Kuek, MD, Singapore and head of sustainability, ASEAN, Vero, Singapore
• Lisa Wang, senior PR manager, Weixin/WeChat, Tencent, China
• Liza Zhang, MD, MSL, China
• Louis Piereck, senior global brand director, Unilever, Singapore
• Marianne Admardatine, APAC head, innovation and creative transformation, CEO Burson Indonesia
• Nina Yusman, global lead, health strategy and PR, Zespri International, Singapore
• Rafidah Rashid, group MD, Golin Singapore
• Sanjay Nair, global AI marketing lead, Boston Consulting Group, Singapore
• Stephanie Ng, MD, global head of marketing, wealth and personal banking, HSBC, Hong Kong
• Tetsuya Honda, founder and CEO, Honda Office, Japan
• Tim Green, chief creative officer APAC, Edelman, Australia
• Tony Quarmby, executive director of marketing, Tourism NT, Australia
• Toshihiro Nakao, president, Ozma PR, Japan.

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