SEC Newgate Appoints Edelman Leader To Head Riyadh Office

10/17/2024 5:05:50 AM

(MENAFN- PRovoke) RIYADH - Global strategic communications, advocacy and research group SEC Newgate has expanded its Middle East leadership team, appointing Sabrina Larese to head its latest operation in Riyadh.

The agency's Middle East head office in Dubai has been operating for 10 years, supporting clients across the UAE, Saudi Arabia, wider
Gulf Cooperation Council (GCC) and North Africa. It established a presence in Saudi Arabia last year.

Larese has been based in Saudi Arabia for two years as chief client development officer at Edelman; before this, she was deputy general manager at Edelman Italy, as well as acting as interim chief growth officer and EMEA affiliates coordinator.

Before joining Edelman, she spent nearly a decade at MS&L Mavellia Bellodi, where she focused on corporate brand communications.

As head of the Riyadh office, Larese will report to Elena Gramatica, founder and CEO of SEC Newgate Middle East, who said:“Investing in a legal entity on-ground in Riyadh in 2023 was a significant step in developing our operations further in the kingdom and the wider region. Hiring professionals such as Sabrina will enable us to bolster our Middle East operations and offer a higher level of strategic support to local and international clients.”

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