On, The Sports Shoe Disrupter Hotfooting It Towards Leisure

(MENAFN- Swissinfo) class="lead-text">The Swiss start-up brand has grown rapidly with its revolutionary designs of high-performance sports footwear.

This content was published on January 30, 2024 - 11:45 January 30, 2024 - 11:45 Grace Cook, Financial Times

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Ordinarily, a shoe with holes in the soles would be primed for the dustbin. But On, the Swiss sports brand launched in 2010, has turned that irregular aesthetic into a multibillion-dollar USP - its signature crater-soled sneakers made 95% of the company's $1.5 billion sales in the first nine months of 2023.

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