(MENAFN- The Peninsula) joelyn baluyut |
The Peninsula
Doha, Qatar: Acknowledging the power of digital platforms, Qatar tourism (QT) leverages its online presence to reach a wider audience for this summer campaign.
Qatar Tourism COO Berthold Trenkel highlighted their strategic approach to generate buzz, engagement, and visibility.
“Qatar Tourism utilises its digital and social platforms to reach wider audiences for all its campaigns. We create dedicated event pages, provide detailed information and schedules, and utilise our social media platforms to generate buzz and engagement,” he told The Peninsula.
“We also partner with influencers to expand the campaign's visibility and use search engine marketing to drive traffic to event pages.”
To drive traffic and increase the visibility of their events, Qatar Tourism employs search engine marketing techniques.
By optimising their online presence, they ensure that their event pages appear prominently in search engine results.
This strategy helps to capture the attention of potential visitors who are actively searching for summer activities and attractions in Qatar, further enhancing the visibility of the campaign.
Trenkel explained that they understand the importance of consolidating information and promoting events effectively and in able to achieve this, they have developed the monthly Qatar Calendar product.
Qatar Calendar is a resource that serves as a comprehensive guide, bringing together information from various stakeholders and promoting the diverse range of events taking place across the country. By offering a centralised platform for event listings, Qatar Tourism makes it easier for visitors and residents to plan their summer activities and explore the vibrant atmosphere of Qatar.
“Through these approaches, Qatar Tourism successfully reaches a wider audience, increasing the campaign's visibility and attracting more residents and tourists to experience the unique offerings and vibrant atmosphere of Qatar during the summer months,” the COO concluded.
Qatar Tourism's summer campaign is composed of family-friendly experiences to thrilling water activities, captivating indoor wonders, cultural offerings at museums and libraries, and a wide range of shopping possibilities at diverse malls across the country, among others.
The“Disney On Ice presents 100 Years of Wonder” show, which will be held in the Lusail Multipurpose Hall from July 4 to 8, is one of the most anticipated events lined-up for the said campaign. The enchanting show promises to transport audiences on a journey filled with adventure, courage, and heart, featuring characters from Disney's Moana, Aladdin, Beauty and the Beast, The Little Mermaid, Tangled, The Princess and the Frog, Cinderella, and Sleeping Beauty.
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