Tuesday, 02 January 2024 12:17 GMT

Saudi Arabia to launch new airline named "Riyadh Air"


(MENAFN) Saudi Arabia's upcoming airline, Riyadh Air, has achieved a significant milestone as it gears up to commence operations by securing the coveted "RX" designator code from the International Air Transport Association (IATA).

The announcement was made by Riyadh Air's CEO, Tony Douglas, during the International Air Transport Association's 79th annual general meeting held in Istanbul, Turkey. This achievement marks an important step forward for the new carrier as it progresses towards its official launch.

Expressing his delight, Tony Douglas emphasized the significance of obtaining the "RX" IATA code, which will be prominently displayed across all customer touchpoints.

The code not only represents Riyadh Air's digital-focused approach but also highlights the airline's commitment to leveraging innovation and cutting-edge technology. With this achievement, Riyadh Air aims to position itself as a forward-thinking and technologically advanced airline, providing an enhanced travel experience for its passengers.

In addition to securing the IATA code, Riyadh Air also revealed the first of its two liveries that will be utilized when the airline commences operations in 2025. This unveiling marks another important milestone in the airline's preparations and showcases its dedication to delivering a visually appealing and distinctive brand identity.

As Riyadh Air moves closer to its official launch, the acquisition of the IATA code and the introduction of its liveries signal the airline's progress in establishing a strong foundation. With a focus on digital innovation and state-of-the-art technology, Riyadh Air aims to position itself as a leading player in the aviation industry, offering a seamless and modern travel experience to its passengers.

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