(MENAFN- The Peninsula) The Peninsula
The Shanghai Auto Show, which was held in mid-April, concluded with great success as it was the largest auto event of the year in China, as automakers from all over the world gathered in Shanghai to showcase their most innovative electric models, from elegant sedans to powerful SUVs.
Chinese global auto giant Chery unveiled OMODA as the newest independent brand at the 20th Shanghai International Auto Industry Exhibition (Auto Shanghai 2023), which evoked widespread attention from the global media. In particular, the OMODA brand's first purely electric model, OMODA 5 e-QUA, made its world debut.
The Peninsula was present at the major event, which witnessed a large presence of all international auto companies, during which they revealed their latest innovations. Auto Shanghai 2023, the first international exhibition for A-class cars after the pandemic, attracted the active participation of more than 1,000 companies around the world. Driven by the new industrial situation and new consumer trends, new brands, technologies and products have been intensively appearing at the exhibition, bringing new energy to the global auto market. The creation of two new brands, OMODA, fully demonstrates its concept of embracing young-minded users and industry.
New generation and modern lifestyle
During his speech on the unveiling of OMODA models, Zhang Guenpeng, President of Chery International, emphasized the importance of Chery launching the“OMODA” and“JAECOO” brands, which target a new category of young customers with modern and cool lifestyles. In the past year or so, OMODA has accumulated more than 3 million interactions, 10,000 user exchanges through 1,200 photos and live broadcast research, and the brand has embraced modern and young users who are energetic, and trendy. And at Auto Shanghai 2023, it unveiled its first pure electric model - OMODA 5 e-QUA.
Guinpeng emphasized that Chery International pays great attention to the OMODA brand, showing strong interest in its birth, brand philosophy, and development in the Middle East market. He said, "After the successful establishment of two major brands, Chery and EXEED by Chery Group, and based on strategic planning and further market research, the OMODA brand, which embraces a new generation of users and is committed to opening up new retail markets by creating intelligent and personalized products, has emerged."
An exceptional sign
“In view of this, OMODA brand not only meets the needs of users in terms of technology and products but also emphasizes the concept of co-creating value with users. Taking the OMODA brand as an example, OMODA has created an ecosystem, O-UNIVERSE INNOVATIVELY, to achieve joint growth with OMODA owners and live an exceptional experience of passion with them.”
Speaking about the future development plan of OMODA brand in the Middle East, Guenpeng said, "In recent years, countries in the region in the Middle East have put forward a vision for the future, which is very much in line with the cooperation initiative proposed by China. Therefore, OMODA brand will actively practice the concept of sustainable development and promote the transformation of the economic structure in the Middle East through economic cooperation, which ultimately facilitates the countries and regions of the Middle East to achieve the vision."
Big success
Guinpeng emphasized OMODA's success in the Middle East region since its launch, saying, "It is known that the OMODA brand has achieved remarkable results since entering the Middle East market. It not only dares to compete with the global mainstream auto brands but also ranks first in market sales among auto brands." Chinese cars. In this way, with the continuous and in-depth development of the OMODA brand in the Middle East market, it is expected to rank among the top five in this market this year."
Young brand
In his speech during OMODA Day, Eng. Ahmed El Sebaei, CEO of Elite Motors, said,“OMODA, as a global automotive brand, continues to deepen the construction of the global outlook of the O-Universe. As a young brand, it connects customers with the car in a completely new lifestyle.”
Al-Sibai stressed that the company has achieved outstanding performance since the launch of the Chery brand in Qatar, which succeeded in a short period of time in achieving sales worthy of the Chery brand in Qatar.
Elite Motors, the exclusive agent of "OMODA" in Qatar, hosted by Chery International with representatives of the Qatari press to start the O-Gaming journey that began in Shanghai, where the Shanghai International Motor Show was held, which has a global impact in this global city, including the appearance Major international car brands.
During the exhibition days, OMODA unveiled its latest innovations in electric vehicles and a brand-new series of light off-road SUVs. OMODA C5 which was already unveiled in Qatar, continues to deepen its cooperation with esports in Qatar, having held its online contacts with Syed Hamad Abbas, President of the Club at Qatar University, to carry out more sports-related activities.
This also provides a lot of useful information for the emerging e-sports industry in Qatar, how to promote structural changes through the development of e-sports, deeply integrating sports with digitization and technological empowerment, and on a social level, promoting economic diversification and job creation, etc.