Sweet Packaging Solutions

Nowadays, well-designed product wrappers are the most powerful weapon of modern manufacturers in the food industry. By developing eye-catching packaging, brands manage consumer behavior and stimulate sales.

Sweets take up a great share of the food market. Hundreds of brands produce snacks, candies, and cookies. Thus, the high competition in the sphere influences the sector of packaging development. Wrappers are constantly evolving to please consumers and ensure long-term storage on store shelves.

Trends in Sweet Packaging

Today, wrappers play a far more important role than just product freshness preservation. They should be highly functional and reflect the key features of food properties. New trends in packaging design dictate changes in wrapper production. The European confectionery market is aimed at the following tendencies:

1. More healthy snacks and sweets. Fitness trends and eco-green products take the leading positions in the food industry. Today, people have started to prefer healthy food without additives, trans fats, and preservatives. More and more “green”, “eco”, or “vegan” labels appear on wrappers. These labels attract consumers.
2. Sustainability. The ever-increasing amount of waste and garbage leads to a negative impact on the environment and pollution, which makes people think about their disposal. Sustainability trends have become popular due to the green movements. Thus, enterprises are forced to make packages green, degradable, or reusable. Customers are encouraged to sort garbage and utilize plastic sweet pouch packaging for recycling.
3. The feeling of the product. By designing proper wrappers, brands create associations in consumers’ minds, which helps manage their behavior. For example, minimalistic designs on cookies or bright colorful images for sweets attract customers. The main task is to develop packages that will cause correct associations in clients’ minds and encourage them to buy products.

The success of modern food manufacturers greatly depends on presentable wrappers. Thus, businesses have marketing departments, where skilled designers and managers work on wrapper creation.

Sweet Wrapper Design Solutions

Enterprises feel the need to customize and redesign their packages to keep customers interested in products and steer their desire to buy food. For this purpose, it is vital to consider packaging design. Modern customers make their choice based on wrapper attractiveness. Thus, the capability to draw clients’ attention determines the success of food on store shelves. Here, two tendencies are observed:

1. The power of color. Each product is associated with certain colors. For instance, packaging for candy (especially, for children) should be bright, multicolored, and eye-catching, while dark chocolate is frequently wrapped in mono-color craft papers to show the prestige of coffee means. If manufacturers produce eco-friendly or vegan food, they tend to use green or other natural colors for their packages.
2. Re-design. You’ve probably noticed that brands tend to use the re-designing technique. The process is required to keep up with the latest trends and keep consumers interested in your products. However, this issue has two controversial sides. On one hand, loyal customers, who used to buy products of their favorite brands by identifying their logos or wrappers, will be confused since they won’t find your products on store shelves among other options. Yet, on the other hand, re-designing is a good step to freshen up your marketing strategy and draw the attention of new consumers.

Best Materials for Sweet Wrapping

Products can interact with food emitting poisonous gases. Thus, manufacturers should pay particular attention to the choice of materials and guarantee wrapper safety for products and humans. The following materials are considered the most suitable and beneficial solutions for packing snacks and sweets:

1. Three-layer laminate. This option is recommended for packing food that contains chocolate. It provides a high level of protection against sunlight, condensation, oxygen, and moisture. The wrapper consists of three layers:

• matte or transparent PET;
•  metalized PP (guarantee resistance to chocolate melting);
•  transparent PE.

Adhesive layers with printing logos, food content, and other promotional information are placed between these layers.

2. Two-layer laminate. This option is suitable for all kinds of candies, cookies, and sweets without chocolate. This composition of PET and PE layers protects food from condensation, water vapor, sunlight, and other aggressive impacts of the environment. The wrapper consists of the following layers:

• a matte or transparent PET;
• a white or transparent PE.

A special adhesive layer with information is put between them.

More tasks are set for modern wrappers. Besides food protection and freshness preservation, they should perform marketing functions and draw consumers. Modern printing agencies offer diverse services for custom sweet packaging development. They guarantee high-quality results and offer unique solutions for each business.