(MENAFN- ForPressRelease) New Delhi, 10th April 2023: Today consumer perception has evolved with people investing by insuring their life and health. With changing lifestyle, it has become more than imperative for people to also invest in a sound sleep for a good health. With this in mind, Magniflex India (Made in Italy), a luxury mattress company with a legacy of over 60 years, today launched – Magniflex Investment Plan (MIP) on the occasion of World Health Day.
The strategic MIP by Magniflex aims to inspire the consumers of our country to invest in their health by opting for a high-tech & good quality mattress, which will take care of their spine and address other health issues like sleep deprivation. This can be availed through Magniflex\'s interesting EMI options for across their category of products.
Speaking on the initiative, Mr. Anand Nichani, MD, Magniflex India said, \"People have always invested in a variety of insurance schemes with a view to build their wealth and safeguard their future expenses on health. Today\'s evolved consumers have realised the importance of investing in healthy living to avoid future health problems. Our EMI based Magniflex Investment Plan aims to cater all our aspiring consumers who wish to invest in a good high-quality mattress to ensure having a sound & quality sleep.\"
Sleep is a crucial element in our day-to-day existence that significantly affects both our physical and mental health. The issue of sleep deprivation has become widespread, and recent research has revealed that Indian adults have been experiencing sleep-related disorders since the onset of the pandemic. According to several studies, a substantial proportion of the population (37%) struggle to fall asleep, while 27% find it challenging to remain asleep. This erratic and hectic lifestyle along with sleep deprivation is leading to experiencing health issues such as back pain and other orthopaedic problems.
People tend to invest more in their homes, luxury cars, world tours, and so on, while ignoring their most basic need, which is their health. Investment in health should not be jeopardised.
Our health is dependent on how much sleep we get. A good mattress can also help you get a good night\'s sleep. Magniflex\'s goal is to encourage people to begin investing in their health through the Magniflex Investment Plan (MIP).
About Magniflex India
Magniflex (Made in Italy) is Europe\'s No. 1 mattress brand, recognized for its craftsmanship, technologically superior products, and the value it offers to customers. Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses. Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows, and sleep accessories. It scores 99.7% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.
Founded in 1983, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies, and providing thought leadership in the Indian market. In 1983, it imported a revolutionary foam-making technology from Germany and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, this was a concept unheard of in India at that time. Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.
In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically certified mattresses in India. In 2011, Polyflex set up an FMCG brand named \'Gone Mad\' for the Indian market. This is a joint venture partnership with one of Indonesia\'s premier FMCG names, Garuda Food.
Company :-CONCEPT PUBLIC RELATIONS
User :- Asmita Arora Sawhney
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