(MENAFN- Mrigaya Dham) Himel, the award-winning global manufacturer and supplier of electrical products has welcomed the new distributor Raneen Energy for amplifying business and expanding reach in Qatar. The brand has begun extensive on-ground marketing and branding across the country to announce the partnership. With this association, Himel and Raneen Energy aim to ensure seamless access to best-in-class electrical products to panel builders, original equipment manufacturers, electrical system integrators, and resellers. The official signing in ceremony was done during the Middle East Energy exhibition in UAE.
Following this, a launch event was organized at Hotel Steigenberger Doha, where Himel unveiled its range of Low Voltage Power Distribution, Final distribution, Industrial Control Components and Wiring devices, for diverse applications in modern homes, offices, commercial spaces and industries. The event was attended by 75+ retailers, panel builders, original equipment manufacturers and system integrators who explored the products displayed and interacted with the Himel team to stay updated of the key offers and applications.
Apart from new age socket and switch solutions, Himel offers a spectrum of Home Electric products. From smart devices like smart bulb, plug, and module to electrical essentials like insulated tape, cable ties and toolbox—Himel leads frontier in the electrical retail landscape of region. As a brand with a robust omnichannel strategy, Himel offers value engineered products at competitive prices in over 50 countries through leading stores, POS outlets, ecommerce platforms, and online aggregators.
Global Head of Himel Business, Shrinivas Chebbi commented, “Accessibility is our defining principle. We want our products to be available easily and at affordable costs. Unlike several other players in our segment, we don’t focus on just aesthetics or cost optimization. Each product imbibes the benefits of value engineering and safety. With strong partners like Raneen Energy, we are fully equipped to expand our reach and accessibility in Qatar.”
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