(MENAFN- BPG Group) Dubai, 5thJuly 2022:With Eid Al-Adha around the corner, Kwai, the region’s leading short-video platform, is launching an in-app campaign in the UAE on July 6, which will be focused on sharing the joy of Eid with loved ones.

The creative campaign encouragesUAE users to share their happiness with families, friends, and loved onesacross four unique categories: Comedy, Drama, Spiritual and Lifestyle. With this initiative Kwai continues to strengthen itself as the go-to platform for meaningful content, that also empowers content creators in the Emirates.

This Eid, content creators specialised in different fields and interests are invited to participate and produce content around #ShareTheJoyOfEid across the four identified categories. The comedy category will challenge content creators to “Share Happiness” through their comedic material, the drama category will highlight positive stories that reflect the theme of “Share Kindness,” the spiritual category will focus on spiritual, philanthropic content and the lifestyle category will turn the spotlight on different traditions and customs related to food that are essential for Eid al-Adha.

Content creators from all categories can also showcase their happiest moments with friends and family using the #ShareTheJoyofEid hashtag to bring positivity to the platform’s ever-growing community, and Kwai will award them with a special Eid frame avatar which they can show off to their social circles.

Chi Zhou (Chris), Head of MENAT Operations at Kwai, says: “Kwai is all about capturing special moments and making them more memorable. We are delighted to roll out our Eid Al Adha campaign to share happiness with family, friends, and the wider community. We encourage all UAE users to unleash their creative sides and share positive and uplifting content that can make a difference to somebody else’s life.”

Through such campaigns that foster joy and inclusivity and inspire creativity, Kwai continues to enrich its users’ lives with purposeful, real-value content and drive the success of up-and-coming talent – locally and across the region.

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