Automotive Noise, Vibration, and Harshness: Latest Rage in Automotive Industry

(MENAFN- P&S Intelligence) In recent times, automobile weight reduction has become a major issue in the automotive industry. Lightweight vehicles exhibit less brake and tire wear, produce less emissions, and save energy. Moreover, these vehicles assist in controlling the noise, vibration, and harshness (NVH) levels and have improved fuel economy. According to a 2015 research study conducted by Ottawa-Carleton Institute of Mechanical and Aerospace Engineering Carleton University, an automobile mass reduction of around 15% reduces the fuel consumption by as much as 10%.

Besides the aforementioned factors, the burgeoning requirement for vehicles across the globe, on account of the soaring disposable income of people, changing lifestyles of people, and rapid urbanization, is also fueling the adoption of noise control systems in vehicles. Moreover, with the surging manufacturing of vehicles, the sales of NVH products are rising as people prefer buying automobiles that are lightweight, environment-friendly, and comfortable. For example, nearly 88 million vehicles were sold across the globe in 2016.

Automobile sales grew by 4.8% all over the world from 2015 to 2016. Furthermore, as many as 17.5 million lightweight vehicles were sold in the U.S. in 2016. Due to these factors, the demand for NVH products is growing rapidly. This is propelling the growth of the global automotive noise, vibration, and harshness (NVH) materials market. The market value is predicted to rise from $7,579.8 million in 2017 to $11,467.5 million by 2023.

Furthermore, the market is predicted to progress at a CAGR of 7.2% between 2018 and 2023. When type is taken into consideration, the automotive NVH materials market is classified into foam, rubber, metal sheet, polyvinyl chloride (PVC), felt, and cork. Out of these, the rubber category recorded the highest growth in the market in the past years. This was because rubber provides vibration damping and noise absorption, due to its unique characteristics such as high consistency and density.

Depending on application, the automotive NVH materials market is classified into insulation, vibration damping, and sound absorption. Amongst these, the sound absorption category is predicted to register the highest growth in the market in the future years. This would be because of the generation of numerous complaints of annoying and unwanted noise from various automobile parts across the globe. Geographically, the market recorded the highest growth in the Asia-Pacific region in the past.

As per the findings of P&S Intelligence, a market research company based in India, the high manufacturing capacity of automobile manufacturing companies in the regional countries was the prominent factor responsible for the growth of the market in the region. In addition to this, the demand for NVH products is predicted to shoot-up in the region in the upcoming years, on account of the low cost of labor and automobile manufacturing there.

Thus, it can be safely said that the sales of NVH materials will soar throughout the world in the forthcoming years, primarily because of the rising deployment of lightweight vehicles in various countries.

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