Sunday, 17 October 2021 01:17 GMT


(MENAFN- Mid-East.Info) Dubai, UAE: With freedom of expression at its core, Kayfi , a modern and transformative, modest fashion brand, launches its e-commerce store in the Middle East, presenting a spectacular range of abaya’s, kaftans, jackets, dresses, jumpsuits, tops, pants and skirts.

Founded in 2020, Kayfi is aimed at women who accentuate a unique and bold aesthetic, whilst being grounded on culture and faith. The newly launched modest fashionwear brand provides an innovative online retail experience by using the latest tech stack and UX design allowing women to let their personalities and unique sense of style shine, through exclusive fabrics, classic silhouettes, luxurious textures and intricate design and detailing.

Kayfi welcomes its first collection into the region, '70s Sun Baked'.   Inspired by 70's pantones, silhouettes and striking styles, the collection features a wide variety of geo printed, water-coloured, conversational and ditsy prints. The collection exudes a luxe feel with lustrous yarns of fabric that come in a refreshing and vibrant range of colours including canyon rose, buttercream, evening blue, copper tan, Poseidon and many more. 

Some of the stand out pieces from the 70s Sun Baked collection include the Haute Manteau Deep Claret Tie-up Abaya – perfect for a little fun under the sun, the All ruffled up kaftan in Kayfi’s surf spray green colour fabric that falls from the top in an A line flare to a midi length, the Dreams of a Safari Tunic in Kayfi’s signature print, that brings to mind an artist’s charcoal drawing of a classic summer safari adventure, the Bohemian fantasy Dress in a bubbly champagne colour bringing a classic 70s shape with a sweet empire waistline with an inverted V, among others.

Kayfi's newly launched e-commerce platform welcomes women to discover a wide spectrum of high-quality products including abayas, kaftans, dresses, tops, jumpsuits, trousers, jackets and skirts, which have been designed by an innovative and creative in-house team, dedicated to help women reclaim fashion without having to compromise on style.

Talking about the launch, Kayfi team said,“We are truly happy and excited to launch Kayfi in the Middle East and bring a spectrum of fashionable and trendy Modestish clothing for the women residing in the Middle East. Our brand symbolises freedom, style, a distinctive personality as well as value for money.”

“We have noticed how every woman wants to order a custom piece of clothing but due to the high-cost, they refrain. Through Kayfi, we want to create a space where women can tailor their clothing as per their preferences, carving an identity for themselves, all at an affordable price and with a ready-made product online.”

In today's competitive clothing market, Kayfi prioritises the modern fashionistas who bring a new narrative to the world of Modestish dressing and provide them with innovative, style-worthy products that are affordable & exclusive.

For women in search of modest fashion, Kayfi has made its debut on its official brand website and will be available to all residents in the UAE, with shipping soon to begin in the region of Oman. The brand enables every woman to live in style with affordable prices starting from AED 99-340 AED

About Kayfi:

Founded in 2020, Kayfi is a modern and transformative, Modestish fashion brand aimed at women who emphasize a unique and bold aesthetic, whilst being grounded on culture. Delivering a new concept in modest fashion, Kayfi collections offer a fine balance of fun, grace, and individuality, and are inspired by tradition and exude contemporary styles. With freedom of expression at its core, Kayfi is the only Middle Eastern brand that offers distinctive modest fashionwear for discerning progressive women in the region, who value exclusivity, price and quality.

Kayfi provides an online retail experience in the Middle East with exclusive fabrics, design, and style, enabling women to let their personalities shine. The brand offers a wide spectrum of high-quality products including abayas, kaftans, dresses, tops, jumpsuits, trousers & skirts, designed by an innovative, creative in-house team who are dedicated to help women reclaim fashion and make it their own. Just how they like it. 


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