During 2014 home care in Bulgaria was exhibiting signs of a market approaching maturity. Value growth slowed down across all categories due to increasing competition price pressure and continuously depressed household incomes in Bulgaria. Nevertheless most home care categories achieved either positive or static growth. Laundry care remained not only the largest but also the most dynamic home care category in 2014 with sales fuelled by the increasing popularity of concentrated detergents and...

Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at
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Product coverage: Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care.

Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Home Care market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME CARE IN BULGARIA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Slowdown in A Maturing Market
Advertising Spending Well Rewarded
Multinational Companies Face Increasing Competition
Retail Distribution Channels for Home Care Remain Stable
Steady But Slower Growth Expected During the Forecast Period
Key Trends and Developments
More Positive Outlook for the Bulgarian Economy
Ecology Health and Social Responsibility
Growth in Private Label
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Buleko 2000 Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 2 Buleko 2000 OOD: Key Facts
Summary 3 Buleko 2000 OOD: Operational Indicators
Company Background
Production
Private Label
Summary 4 Buleko 2000 OOD: Private Label Portfolio
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Hayat Bulgaria Chemical OOD: Key Facts
Summary 6 Hayat Bulgaria Chemical OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hayat Bulgaria Chemical OOD: Competitive Position 2014
Henkel Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 8 Henkel Bulgaria EOOD: Key Facts
Summary 9 Henkel Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Henkel Bulgaria EOOD: Competitive Position 2014
Lilly Drogerie Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 11 Lilly Drogerie EOOD: Key Facts
Summary 12 Lilly Drogerie EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 13 Lilly Drogerie EOOD: Private Label Portfolio
Competitive Positioning
Summary 14 Lilly Drogerie EOOD: Competitive Position 2014
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 15 Mexon OOD: Key Facts
Summary 16 Mexon OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Mexon OOD: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Bleach by Type: % Value Analysis 2009-2014
Table 20 Sales of Bleach: Value 2009-2014
Table 21 Sales of Bleach: % Value Growth 2009-2014
Table 22 NBO Company Shares of Bleach: % Value 2010-2014
Table 23 LBN Brand Shares of Bleach: % Value 2011-2014
Table 24 Forecast Sales of Bleach: Value 2014-2019
Table 25 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 26 Household Possession of Dishwashers 2009-2014
Category Data
Table 27 Sales of Dishwashing by Category: Value 2009-2014
Table 28 Sales of Dishwashing by Category: % Value Growth 2009-2014

Full Table of Contents is available at:
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