Toilet care mainly appeals to mid- to high-income consumers in Iran due to carrying unit prices around three times the level of bleach. Many home care players meanwhile faced sharp increases in their production and distribution costs in 2014 due to the soaring cost of petrol electricity and water. They thus focused price increases on products that appeal to more affluent consumers while keeping them to a minimum in areas such as bleach and standard powder detergents. This resulted in toilet...

Euromonitor International's Toilet Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at
 - http://www.fastmr.com/prod/1000549_toilet_care_iran.aspx?afid=101

Product Coverage:In-Cistern Devices ITBs Toilet Care Tablets/Powders Toilet Cleaning Systems Toilet Liquids.

Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Toilet Care market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

TOILET CARE IN IRAN
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Behdad Hygienic Products Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Behdad Hygienic Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Behdad Hygienic Products Co: Competitive Position 2014
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Paxan Co: Competitive Position 2014
Executive Summary
Population Growth Urbanisation and High Inflation Fuel Dynamic Current Value Growth
Improved Economic Performance Supports Sales Growth in 2014
Domestic Giants Dominate Due To High Price of Imports
Independent Small Grocers Dominate While Supermarkets and Hypermarkets Gain Share
Ongoing Economic Problems Likely To Impact Sales in Forecast Period
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources

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