(MENAFN- Muscat Daily) Muscat- A'Saffa Foods, the sultanate's largest fully integrated poultry, snacks and allied foods producer has always been dedicated to children within the sultanate and beyond and helps make everyday moments fun for them. In taking this philosophy forward, the company recently organised an art competition for students of Sur Private School. The participating children had to colour a drawing of their choice in A'Saffa's Colouring Book, as part of the art competition. A'Saffa Foods Colouring Book for kids contains drawings of kid-favourite products from the A'Saffa range such as nuggets, sausages, popcorn, strips, to name a few.
Each participant was awarded an A'Saffa goodie bag from A'Saffa Foods at the end of the competition. Sidhartha Lenka, head of Marketing and Sales, A'Saffa Foods, said, 'A'Saffa Foods has always puts children first, and we firmly believe that kids are a powerful force for change and can help create healthier environments for their parents, as well as the society at large. In keeping with this philosophy, we have also launched an
Atfal Club Book - '10 healthy habits of happy children' last year.' The A'Saffa 'Atfal Club' book has been conceptualised with the aim to teach young children the '10 healthy habits of happy children'. Having fun illustrations, the book's age-appropriate, expressive activities can help kids work through and learn '10 healthy habits of happy children' with ease, while providing them with a positive and engaging outlet to express their feelings.
A'Saffa Foods has a reputation for being committed to families in the sultanate and beyond. This commitment begins, first and foremost, with children. The company is both honoured, and delighted to continue working towards putting a smile on their innocent faces through their several child-centric initiatives in Oman, as well as across the GCC. It is worth mentioning that A'Saffa Foods' Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the sultanate. The total capital expenditure outlay of the expansion is RO45mn.
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