(MENAFNEditorial) Braze (Formerly Appboy) Opens New International Office in Singapore
Leading
Marketing Automation Company Expands Global Footprint in APAC
SINGAPORE - Media OutReach - May 22, 2018- ,
the leading customer engagement platform that delivers messaging experiences
across push, email, apps, and more, today announced the opening of its new
office in Singapore. This physical entry into the Asia-Pacific (APAC) region
further cements the company's commitment in its investment to continue
delivering and supporting its existing customers and expanding further into the
region.
(From left to right: Matt McRoberts, VP, Partnerships and Channel; Brandon Tan, Head of Solutions, Consulting, APAC; Bill Magnuson, CEO & Cofounder; Ben Glynn, Senior Director, APAC and Chris Keightley, Regional Sales Manager at Braze' new office in Singapore)
Braze' official expansion into the APAC region
is a collaboration with Singapore's Economic Development Board (EBD) and follows
a successful incubation period, where Braze serves over 50 locally
headquartered clients, including global electronics company, LG; Lazada-owned
online grocery delivery company, RedMart; and e-commerce marketplace, Kaidee
from Thailand. The strategic investment in the region
positions Braze to offer localized support for its existing client
relationships, and introduce its world-class product offerings to new
companies. Braze has experienced over 2.5x year over year growth in annual
recurring revenue (ARR) since 2016 in the APAC region.
"Braze is committed to growing our presence in the APAC region, where
some of our most strategic customers are based," said Bill Magnuson, CEO and
Cofounder of Braze. "Our continued global growth comes on the heels of our
Series D funding, with our Singapore office opening at the core of our
expansion strategy in Asia. We work with more than 400 clients in 35 countries
and are eager to continue expanding our global presence so we can more
effectively support our customers and bring brilliant messaging experiences to new
audiences across the world. Singapore's affluence and the large customer base
here makes this a viable location for our APAC office. The good quality of
governance, physical and IT infrastructure as well as the nation's
data-protection capabilities are also considered very attractive."
Ben Glynn, who will be heading the Singapore office as Senior Director
of Braze APAC, has more than 10 years of experience providing solutions across
categories from mobile payments to marketing automation and most recently held
a strategic post at Emarsys Marketing Cloud. Ben's digital marketing technology
and knowledge of the APAC region will enable Braze to better serve the existing
customer base and accelerate growth in key markets.
"Out of all the platforms we've
assessed, we found Braze to be very robust in its capabilities. We believe
Braze is the partner to help us scale our marketing efforts across customer
onboarding and retention, delivering the best experience in emails and push
notifications," said Jean Thomas, Marketing Director of RedMart, Singapore.
"Braze is an integral part of Kaidee's customer engagement strategy as
it gives us the ability to send the right message, at the right time, to the
right person at scale. For us, it's not just a marketing tool, but rather helps
improve the overall user experience of our platform," said Tiwa York, Head
Coach and CEO of Kaidee. "Braze brings us the ability to translate our data
into marketing actions. Since the integration, we have seen a significant
increase in engagement with our customers. We are incredibly excited that Braze
is opening an office in SEA showing their long-term commitment to the region."
In addition to its new Singapore location, Braze has offices in New
York, San Francisco, and London. The company has been
on a fast track for growth over the past year and raised $50 million in a
Series D funding round led by ICONIQ Capital in Q3 2017, which put Braze' valuation
at more than $400 million, strengthening its position in APAC for continued
growth. The company also rebranded its identity from Appboy to Braze, as a
strategic move to better communicate its commitment to building relationships
between brands and consumers at scale across a variety of platforms.
"Working with best-in-class technology companies
globally, we value Braze as a generational innovator and support their
expansion into the APAC market," said Rajeev Natarajan, Head of Asia of ICONIQ
Capital. "Braze is very well-positioned to continue growth in APAC and we look
forward to supporting their ongoing success in Singapore and beyond."
AboutBraze Braze (formerly Appboy) is a customer engagement
platform that delivers messaging experiences across push, email, apps, and
more. Braze is built specifically for today's mobile-first world and tomorrow's
ambient computing future. Braze is set apart as the platform that allows for
real-time and continuous data streaming, replacing decades-old databases that
aren't built for today's on-demand, always-connected customer. With data,
technology, and teams working together in unison, the Braze platform makes
marketing more authentic, brands more human, and customers more satisfied with
every experience.
Each month, tens of billions of messages
associated with over 1 billion active users are managed through our technology.
Braze is a venture-backed company with hundreds of employees. Our offices are
located in New York City, San Francisco, London, and Singapore. Most recently,
we've been named a Leader in the Forrester Wave™: Mobile Engagement Automation,
Q3 2017 evaluation. We've received the Digiday Signal Award for Best CRM, in
addition to being named a "Top 10 Upstart" by Business Insider, a Cloud100
Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List. Learn
more at .
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