Saudi Crown Prince London's ad blitz to cost EUR1mln

2018-03-06 08:23:40

(MENAFN) The campaign which includes dozens of prime poster sites around London and newspaper advertisements could cost close to EUR1 million.

"He is bringing change to Saudi Arabia," the ads say, with a large photo of Crown Prince Mohammed bin Salman and the hashtag #ANewSaudiArabia.

The ad takeover includes some many premium outdoor locations, including the Cromwell Road "domination" site, four screens in a row on the main A4 road from Heathrow to central London.

One source has expected the ads could be appearing on as many as 50 digital outdoor poster sites around the capital.

The ads started appearing on Monday, ahead of the Crown Prince's meetings in London with Theresa May and the Queen, which are due to begin on Wednesday.

The 32-year-old prince is on a diplomatic mission to show that the ultra-conservative Saudi Arabia rulers are ready to modernize.

As he made many social and economic reforms, Mohammad bin Salman is popular with many Saudi youths, who make up the vast majority of the population, but has irked some with his unconventional approach, including a palace coup last summer in which he pushed out his cousin to become heir to the throne.

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