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Why Customer Retention Lies At The Heart Of Corporate Valuation
(MENAFN- ValueWalk) Wharton's Peter Fader and Emory's Daniel McCarthy discuss their research on customer-based.
New research from Wharton is changing the way investors are looking at the valuation of businesses by taking a closer look at the worth of those firms' customers. Wharton marketing professor and Dan McCarthy, a professor at Emory University who earned his Ph.D. at Wharton, are behind this new method that has recently received a lot of attention for the insights it generated about the value of businesses including meal delivery services and , and online furniture retailers . The professors joined to discuss their research and its potential effect on transparency. They with about how they developed this method for valuing and . The research was partially funded by Wharton's .
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