Visa and Bank al Etihad Stay Secure Study: 96% of Consumers in Jordan Proactively Safeguard Digital Payments

(MENAFN- Asdaa-amman) Amman, Jordan, November 12, 2025: A recent study commissioned by Visa highlights strong consumer awareness and solid adoption of digital payment security measures in Jordan. The inaugural Visa's Stay Secure study is launched in association with Bank al Etihad.
The study, which surveyed 300 adults, found that 96% of consumers are actively taking precautions to secure their online transactions, underscoring growing savviness as digital payments rapidly gain momentum.
While 44% of respondents acknowledge their vulnerability to scams like phishing, this is offset by greater adoption of security measures and a preference for stronger authentication, indicating a proactive shift in consumer behavior.

Consumers are now demonstrably more adept at spotting red flags and verifying the legitimacy of online interactions. This awareness is underscored by 50% of consumers who consider themselves knowledgeable about recognizing fraud and scams.

Additional insights highlight the continued acceleration of digital payments in the Kingdom, with 96% of respondents stating that they mostly or completely trust digital payments, even in the face of potential fraud threats. As digital payments continue to grow in use and popularity in Jordan, the study outlines actionable steps that retailers, banks and payments processors can take to cultivate even greater trust.
By 2030, the number of users in the digital payments market in Jordan is projected to reach 6.37 million with a transaction value of $11.22 billion .
Mario Makary, Vice President & Country Manager for Levant, said: "Visa is proud to bring our Stay Secure study to Jordan, affirming a highly empowered consumer base in the country. Jordanians understand the future of payments is increasingly digital and are not only aware of digital payment security threats but also actively taking steps to protect their transactions. This proactive engagement, with an unwavering trust despite fraud concerns, powerfully illustrates the value and convenience of digital payments. Visa's continuous consumer education initiatives are vital for fostering and reinforcing this trust. Yet, with online scams an ever-present danger, continuous consumer vigilance remains paramount.”
Muntaser Dawwas‏ ,Chief Executive Officer, Bank al Etihad, said: “We are pleased to work with Visa to create a more secure and inclusive digital payments ecosystem that benefits consumers, businesses and banks in Jordan. Awareness is the first step, and the Stay Secure initiative provides educational resources and practical tips to combat fraud. At Bank al Etihad, we believe this collaboration is particularly vital for dynamic markets like Jordan, where digital transformation is rapidly accelerating. By working together, we can ensure a safer digital experience and financial future for all.”
Key Findings of the Visa Stay Secure Study:
• Susceptibility to Scams: 98% of consumers believe their friends or family would fall for a potential scam, especially if it’s a text message asking them to verify account information (58%).

• Building Trust: Around 98% of respondents surveyed trust digital payments for making transactions. In fact, 78% Jordanians feel more secure when required to enter a texted code or click on a link from the vendor to confirm their identity when making online payments.

• Digital Payments Gain Traction: Consumers in Jordan view digital payments as quicker and simpler than other methods (73%) and appreciate that they allow them to make payments anytime, anywhere (64%)

• Recognizing Scams: 50% of respondents consider themselves very or extremely knowledgeable when it comes to recognizing frauds and scams.

• Ease of Use: In Jordan, 52% consider mobile payments as the easiest digital payment method, while bank transfers are the safest and most secure (66%). Overall, 80% intend to use digital payments more over the next 12 months.
The Stay Secure study is a part of Visa’s annual Stay Secure campaign, launched in Jordan in partnership with Bank al Etihad, which reflects both partners commitment to raising consumer awareness, strengthening education, and building confidence to combat social engineering threats.

Visa’s Commitment to a Secure Digital Future
Over the past five years, Visa has invested over $12 billion to do just that: enabling seamless, secure payments by identifying and protecting against potential points of friction across the transaction lifecycle. In 2024 alone, Visa helped block $40 billion in fraudulent activity.
This is the foundation of Visa Protect – our AI-native, end-to-end suite of solutions that secure every transaction, on and off our network. With hundreds of AI models embedded across more than 100 products, Visa Protect spans the entire payments ecosystem and every use case. These solutions translate hundreds of risk signals into multiple, actionable scores – empowering smarter and faster

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