Hang Lung Ignites Spring With The Second Phase Of 66 And Beyond Anniversary Celebration

(MENAFN- Media OutReach Newswire) Portfolio-wide Signature Experiences Connect Communities with Localized Creativity HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 8 April 2026 - Hang Lung Properties Limited (SEHK Stock Code: 00101) ("Hang Lung" or the "Company") today announced the second phase of its year-long "66 and beyond" anniversary celebrations, unveiling a series of nationwide campaigns across its Chinese Mainland retail portfolio, designed to connect communities and capture the vibrant spirit of spring.

The centerpiece of this phase is the "Taste of 66" (怦然春動) national campaign, featuring a curated collection of limited-edition bespoke ice lollipops. Drawing inspiration from the local cultural identity and architectural essence of each of Hang Lung's iconic "66" malls, the campaign creates tangible, exclusive moments that customers can emotionally connect with this milestone anniversary.

The celebratory momentum will continue with experiences that reflect the cultural connections by each property, to highlight a few, Riverside 66 in Tianjin is hosting the "Sweet Encounters" campaign along the historic pedestrian street with dessert-themed art installations and interactive experiences, complemented by a dessert market. In Shenyang, Forum 66 will champion community wellness by transforming its public spaces into a vibrant hub for sports activities, including a 3v3 basketball tournament and pickleball discovery sessions. Meanwhile, Center 66 in Wuxi is captivating visitors with its "Wonderlost in Spring" theme, transforming the mall into a fantastical world of spring adventure, featuring specially designed installations, performances and a series of interactive games.

Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, "The '66 and beyond' theme is a powerful expression of our evolution. We are moving beyond the traditional role of a landlord to become a dynamic platform for community engagement and cultural expression. Our focus is on creating curated experiences that resonate deeply with the unique character of each city. By transforming our properties into vibrant hubs of culture and connection, we create lasting value and enrich the lives of the communities we serve."

These vibrant retail activations are part of a holistic celebration that further embodies the "66 and beyond" spirit across Hang Lung's entire ecosystem. The initiatives complement the year-round hotel offers

Appendix: Key Highlights of Hang Lung's Celebration Campaigns in the Mainland Portfolio

Mall / City	Key Initiative	Dates
All Mainland Malls	66th Anniversary City-Exclusive Series: Taste of 66	April 11, 12, 18, 19
Center 66, Wuxi	Xu Beihong ( 徐悲鴻 ) Printmaking Art Exhibition at Center Residences: In collaboration with the Xu Beihong Art Museum, the master's limited-edition horse prints return to his hometown for the first showing in 2026	March 8 – June 7
Wonderlost In Spring: A magical spring adventure journey	March 27 – May 5
Grand Gateway 66, Shanghai	MINISO x JENNIE Pop-up: Nationwide debut of the exclusive collaboration	March 20 – April 19
Riverside 66, Tianjin	"Sweet Encounters": A month-long celebration of desserts	March 28 – May 5
Plaza 66, Shanghai	Echo Variation: Celebrating the 25th anniversary	April 10 – May 5
Olympia 66, Dalian	Wuzhen Theatre Festival Parade: The acclaimed cultural parade	April 11, 12, 18
Palace 66, Shenyang	Multi-Sport Wellness Series: Zumba, comprehensive fitness challenge, and fencing	April 11, 12, 18, 19
Forum 66, Shenyang	3v3 Basketball League & Pro Pickleball Tournament: Major urban sporting events	April 13 – 19 and 25 – 26
Spring City 66, Kunming	Bafé Wondering: Partnership with "Bread Wander": A unique collaboration with a popular food IP	April 17 – 19
Parc 66, Jinan	Sweet Sips Market: A festival of delightful sweet beverages	April 30 – May 5
Heartland 66, Wuhan	Theatre Carnival: High-caliber theatrical performances	May 1 – 3
Basketball Series: Including an influencer-led challenge and a youth basketball tournament	May 30, 31

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