Tuesday, 02 January 2024 12:17 GMT

Genpire Launches AI-Powered Design And Manufacturing Platform In The United States For Consumer-Goods Brands


(MENAFN- EIN Presswire) EINPresswire/ -- Genpire (genpire), an AI-powered product development platform for fashion, apparel, and consumer goods, today announced its official launch in the United States.

The platform enters the US market following a beta period in which more than 1,000 brands used Genpire to develop products across categories - spanning independent designers, direct-to-consumer labels, and scaled consumer goods companies - compressing development timelines that previously ran four to eight weeks into a process that takes a fraction of that time.

Genpire addresses one of the most persistent structural challenges in consumer product development: the gap between a creative vision and a manufacturer's requirements. Bringing a physical product to market involves navigating a complex sequence of decisions - materials, construction, specifications, sourcing, compliance, and production documentation - that has historically required deep specialist expertise, significant capital, and timelines that put factory-ready development out of reach for most emerging brands. Genpire uses artificial intelligence to automate that process, making professional-grade product development accessible at every stage of a brand's growth.

"The infrastructure that connects a creative idea to a finished, factory-ready product has been broken for decades. Genpire is rebuilding it - with AI at the center, and the US market as our key frontier."
- Daniel Shoshani, CEO & Co-Founder, Genpire

A Platform Built Across the Full Product Development Lifecycle -

Genpire supports product development from the earliest stage of ideation through complete production handoff. A designer or brand team can begin with a sketch, a reference image, a mood board, or a written brief - and move through concept development, material selection, design iteration, technical specification, and supplier-ready documentation without leaving a single environment.

The platform's AI interprets visual and textual inputs to generate structured product specifications that reflect manufacturing requirements across apparel, accessories, footwear, lifestyle goods, and consumer products. This includes technical documentation - detailed tech packs, bills of materials, graded size specifications, and construction notes - formatted to meet the standards used by contract manufacturers globally. Every specification updates in real time as design decisions evolve, eliminating version control failures and manual rework. For brands managing multiple SKUs or seasonal collections, the platform functions as a centralized product development system - capturing institutional knowledge, standardizing output quality, and reducing dependency on individual specialists.

Roadmap: Design, Sourcing, and Technical Production -

Genpire enters the US market with an active development roadmap spanning the three core functions of consumer product development. Upcoming capabilities are designed to deepen the platform's value for independent brands and DTC companies focused on speed and accessibility, while introducing enterprise -grade tooling for consumer goods teams managing complex, multi-stakeholder development workflows across design, sourcing, and production.

"Product development has always been a team sport. The tools have just never reflected that. Our enterprise roadmap is built to change the way large consumer goods organizations develop products - from the first sketch to the production floor."
- Adam Shoshani, COO & Co-Founder, Genpire

Availability -

Genpire is available to US-based brands now at genpire. Teams joining at launch receive founding user access, priority onboarding support, and direct input into the product roadmap. Enterprise teams interested in early access to upcoming features are invited to contact Genpire directly.

ABOUT GENPIRE

Genpire (genpire) is an AI-powered product development platform for fashion, apparel, accessories, and consumer goods brands. The platform supports the full arc of physical product development - from creative concept through technical specification, sourcing, and production documentation - using AI to automate a process that has historically required specialist expertise, significant capital, and extended timelines. With more than 1,000 brands having used the platform and a US market launch underway, Genpire serves independent designers, DTC startups, and enterprise consumer goods teams. Headquartered in Tel Aviv, Israel, with an expanding presence in the United States.

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