Dodo Pizza UAE wraps up Ramadan 2026: family activations and courier support in a $16.4b market

(MENAFNEditorial) Consumer research shows 74% of UAE shoppers expect brands to demonstrate social responsibility during the holy month. This year, Dodo Pizza UAE gave customers a direct way to support delivery riders.

[Dubai, the UAE – March 27, 2026]: Dodo Pizza UAE has concluded its Ramadan 2026 campaign, which ran from 18 February to 22 March. Over the course of the Holy month, 409 children participated in Kids' Pizza Master Classes, and 1,650 free Iftar boxes were distributed to delivery couriers.

The UAE Ramadan economy is estimated to grow to $16.4 billion in 2026, up from $15 billion in 2025. Ramadan accounts for roughly 15% of total annual household food expenditure in the UAE, compressed into four weeks. The headline trend in 2026 was on what people spent during the holy month.

Moreover, the UAE online food delivery market is projected to grow at a 10.2% CAGR through 2033. During the holy month, consumers moved away from stock-ups and restaurant visits towards staying home, ordering in, and, notably, buying experiences.

Industry research shows that 83% of UAE families change their food consumption habits during Ramadan and that the appetite for family-centred activities has grown alongside it. To address this trend, Dodo Pizza UAE ran Kids' Pizza Master Classes throughout the month. For the occasion, the company also introduced its signature Moon Pizza, a crescent-shaped pizza available in chicken and vegetarian options, created exclusively for Ramadan.

A total of 409 children participated, among them, 85 attended dedicated Moon Pizza Master Classes, where they crafted the crescent-shaped pizza themselves. In the Moon Pizza sessions, many parents opted for the classic round pizza at the choice stage, citing its larger size. In masterclasses, children shaped, topped and baked their own pizza, receiving the finished slice, a kids' drink, themed stickers and a personalised diploma.

As part of its annual Ramadan courier support initiative, each time a customer chose a Ramadan product, Dodo Pizza UAE ensured a rider had Iftar waiting for them. Fasting hours in the UAE this Ramadan reached up to 13 hours daily.

While the UAE labour law provides private-sector employees with a two-hour reduction in working hours during Ramadan, this does not usually apply to shift-based roles, including many delivery riders. A total of 1,650 boxes were distributed across the campaign to support those who make Ramadan gatherings possible.

"We can see that consumer behaviour during Ramadan has shifted. People are spending more intentionally on family moments, shared experiences, and brands that demonstrate they stand for something. Our campaign met all those expectations: give families something to do together, take care of the people who make delivery possible, and make it easy for customers to be part of that," said Ivan Pyadyshev, CEO of Dodo Pizza MENA region.

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