Bauer Investments Acquires Controlling Stake In We Cool LLC To Launch Scalable Home Services Platform

(MENAFN- EIN Presswire) EINPresswire/ -- Bauer Investments, a Denver-based family investment office with a significant and expanding Texas footprint, today announced that its portfolio company, UrbanBuild, has acquired a controlling interest in We Cool LLC, an Austin-based HVAC and plumbing services provider.

The transaction formally launches UrbanBuild 's integrated Services Division - a multi-trade residential infrastructure platform combining HVAC, plumbing, electrical, and related field services under centralized ownership, governance, and capital discipline.
This investment reflects Bauer Investments ' strategy of consolidating fragmented essential service businesses in high-growth markets and scaling them through operational standardization, financial oversight, and disciplined capital deployment.


Platform Strategy
The acquisition of We Cool is a platform-building transaction designed to create a vertically integrated home services operator serving West Austin and the Texas Hill Country.

UrbanBuild's Services Division will provide:
.HVAC installation, replacement, and maintenance
.Residential and light commercial plumbing
.Electrical services and panel upgrades
.Preventative maintenance and recurring service contracts
.Emergency response and on-demand dispatch
.Builder and remodeler integration
.Insurance-compliant installations and warranty work
.Cross-trade bundled service offerings
All divisions will operate under unified scheduling, dispatch, fleet management, procurement, branding, and financial controls. The objective is to drive operating leverage across technician utilization, marketing efficiency, compliance, and purchasing power.

The platform will track institutional KPIs including revenue per technician, gross margin per work order, fleet utilization, service contract conversion rates, and customer acquisition cost.


Investment Thesis
The Central Texas residential services market remains highly fragmented, with strong recurring demand driven by population growth, premium housing stock, aging infrastructure, and climate-driven HVAC needs.

By consolidating trade services under one operating entity, Bauer Investments expects to generate:
.Margin expansion through operational efficiency
.Higher customer lifetime value via bundled services
.Increased retention through service contracts
.Scalable technician recruitment and training
.Strategic tuck-in acquisition opportunities
The controlling position enables centralized governance, financial discipline, and long-term capital allocation strategy.


Leadership Commentary

Mario Bauer, Managing Director of Bauer Investments, stated:
“This is a platform investment, not a passive stake. We are building a scalable services operator positioned to lead in West Austin and the Hill Country. Consolidating trades under UrbanBuild creates operational efficiency, stronger purchasing power, and long-term enterprise value.”


Christopher Garcia, Chief Investment Officer of Bauer Investments, added:
“Integrated services platforms outperform standalone trade operators when managed with discipline. By controlling the asset, we can standardize processes, optimize labor deployment, and position the Services Division for measured organic growth and future acquisitions.”


Jeff Simpson, Founder of We Cool LLC, commented:
“We Cool built a strong reputation in Austin. Partnering with Bauer Investments and UrbanBuild gives us the infrastructure and capital to scale responsibly while maintaining service quality and creating new opportunity for our team.”


Integration Plan
We Cool will transition into UrbanBuild's Services Division framework, including:
.Centralized financial reporting
.Integrated dispatch and scheduling
.Shared procurement and vendor management
.Performance-based compensation structures
.Expanded technician recruiting
The platform is structured to support both organic growth and disciplined add-on acquisitions.


Regional Focus
The Services Division will prioritize:
.West Austin
.Lake Travis
.Bee Cave
.Dripping Springs
.Spicewood
.Greater Texas Hill Country
The region's concentration of high-value residential properties and continued development supports long-term demand for integrated infrastructure services.


About Bauer Investments
Bauer Investments is a Denver-based family investment office with a substantial Texas presence. The firm acquires controlling interests in operating businesses across real estate, infrastructure, and essential services, applying institutional-grade underwriting, operational discipline, and long-term capital strategies.

About UrbanBuild
UrbanBuild is a Texas-based construction and services platform delivering residential and light commercial solutions, backed by Bauer Investments and focused on execution, governance, and scalable growth.

About We Cool LLC
We Cool LLC is an Austin-based HVAC and plumbing provider known for responsive service and technical expertise, now operating as part of UrbanBuild's Services Division.

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