Tuesday, 02 January 2024 12:17 GMT

Sequencr AI Snags David Gallagher And Jennifer Granston For Board Of Directors


(MENAFN- PRovoke) VANCOUVER - Hybrid technology and consulting company Sequencr AI has appointed PR heavyweights Jennifer Granston and David Gallagher to its board of directors. The appointments come as Sequencr enters its next phase of growth, advancing agentic AI systems for communications and marketing teams.

“The era of infinite content and infinite signals has arrived,” said Matt Collette, founder and CEO of Sequencr AI.“For marketing and communications teams, the challenge is knowing what to trust, what to prioritize, and how to act. We are excited to welcome Jennifer and David to the Board as we enter our next phase of growth and scale the deployment of AI and agentic solutions for marketing and communications teams.”

Based in the United States, Granston currently serves as chief growth and marketing officer at Zignal Labs, where she leads growth strategy, category positioning, and go-to-market architecture. Over the course of her career, she has partnered with global organizations including JPMorgan Chase, Microsoft, Amazon, and other Fortune 500 companies.

Prior to joining Zignal, she held senior leadership roles at WE Communications, including global chief operating officer and president of insights and analytics.

“AI and agentic systems are reshaping how organizations interpret signals, manage risk, and act with confidence. Sequencr's pragmatic approach to operationalizing AI for marketing and communications teams reflects the discipline required to translate technology into measurable business impact. I see significant opportunity in scaling these capabilities and am excited to work alongside Matt and the team,” said Granston.

Gallagher, on the other hand, brings decades of global communications leadership and advisory experience, with a career spanning agency operations, holding company leadership, and senior advisory roles. Based in the United Kingdom, Gallagher is the co-founder of Folgate Advisors, an international consulting collective that works with senior leaders to advance the business and practice of communication across strategy, growth, operations, talent, and technology. He previously served as European CEO of Ketchum and led growth and development for Omnicom's global PR agencies.

“Communications and marketing leaders are operating in an environment that is faster, noisier, and more complex than ever,” said Gallagher.“AI has enormous potential to help, but only if it is applied with a clear understanding of how marketing and communications works inside organizations. Having partnered with Matt and the team for close to a year, I've seen a thoughtful, grounded approach that prioritizes value over hype.”

Since being founded, Sequencr AI has worked with agency and in-house marketing and communications teams, including Fortune 500 companies headquartered in Canada, the US, Singapore, the UK, France, and Sweden, to support the adoption and deployment of generative AI across their teams. The company's work spans AI strategy and road mapping, hands-on training and enablement, the development of AI agents, generative AI–driven search and discovery solutions, and change management programs designed to help teams apply AI responsibly and at scale.

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