Superstar Luana Vjollca Turns Dubai Mall Festival Of Fashion Into Must See Moment

Albanian media figure and entrepreneur Luana Vjollca is set to take the stage at the Dubai Mall Festival of Fashion on January 30, where she will discuss the evolution of her career and the rise of her fashion label, LULU. The appearance positions Vjollca-best known for her long-running presence on Albanian television and her newer role as a brand founder-as one of the key names at this year's event.

Vjollca began working in television at just 15, building a portfolio that spans hit programmes including Fiks Fare, Top Fest, E Diell, Pa Limit, Love Island Albania, and Ferma VIP. She also fronted major formats Shiko Kush Luan and Zemër Luana, productions that helped establish her as“a force to be reckoned with” across Albanian entertainment. Her career has expanded beyond broadcast into live concerts, cultural events, and film projects, reflecting what the press release describes as“an extraordinary range and versatility.”

Her move into fashion emerged after what she describes as a period of reflection. Vjollca founded LULU with the intention of designing clothing“for women by an empowered woman,” built around body‐hugging silhouettes and corsetry‐inspired structure. The label's collections, she says, rely on high‐quality materials she sources internationally. Since launch, the brand has seen rapid sell‐outs-a response she attributes to a clear aesthetic and direct understanding of her audience.

Vjollca remains closely involved in the brand's operations, overseeing everything from design to marketing and social media. The document describes her as hands‐on in every aspect of LULU's identity, contrasting her“innate 'Boss Babe' character” with the more polished persona seen on her social platforms.

Her Dubai appearance, held at the Grand Atrium, will centre on the theme From Vision to Brand. Organisers say she will explore the process of translating an idea into a functioning business, drawing from her experience building LULU from the ground up. She is expected to discuss the discipline required to maintain creative control while scaling a fashion label and may offer what the document refers to as“industry secrets,” reflecting a reputation for openness rather than exclusivity.

The session marks a shift from her entertainment‐driven public appearances. Rather than performing, Vjollca will be sharing the strategic thinking behind her entrepreneurial work, shaped by what the release calls her“intellect, grit, and indescribable passion for fashion.” For Dubai Mall's fashion calendar, her appearance injects a mix of regional celebrity and emerging‐brand storytelling into an event designed to highlight new voices in design and retail.

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