Sobha Realty Unveils Its Largest Dubai Development As Demand For Master Communities Surges

Dubai's real estate market is set to welcome one of its largest new master‐planned communities with Sobha Realty announcing the launch of Sobha Sanctuary, a sprawling Dh50 billion, 37.5‐million‐sq‐ft development that underscores the emirate's continued appetite for large‐scale, amenity‐rich residential districts.

The announcement comes as the Sobha Group marks its 50th anniversary and as Dubai continues to experience sustained demand across both off‐plan and villa segments. Developers have been accelerating launches amid rising population inflows, with master communities becoming a defining theme of the current market cycle.

Positioned as Sobha's most ambitious project to date, Sobha Sanctuary is planned to eventually accommodate about 20,000 families through roughly 20,000 homes, including 18,000 apartments and 2,000 villas. The first phase-scheduled to release around 250 villas-targets one of Dubai's most supply‐constrained categories: family‐oriented villa living within integrated, green environments.

The development's scale and timing place it among the most significant additions to Dubai's pipeline. Located across a major land bank with connectivity to key districts, Sobha Sanctuary is built around a central destination park, a community mall, and a large wellness centre-amenities that developers are increasingly using to differentiate projects in a competitive off‐plan landscape.

Deliveries are slated to begin from the third quarter of 2029, with unit prices starting from Dh3.99 million.

Sobha Realty Managing Director Francis Alfred described the project as a“landmark moment” for the group and an expression of its long‐term strategy to deliver wellness‐driven neighbourhoods. The company's backward‐integrated model - covering design, engineering, and construction - has been a cornerstone of its pitch to buyers seeking quality assurance amid the city's surging off‐plan activity.

Alfred sees the launch as particularly appealing for overseas investors.“If you see the investments coming into Dubai over the last five years, they are from highly mature markets. All of them are used to quality products and developments. And when they come to Dubai, they are looking for similar or better living standards in terms of community, in terms of infrastructure of this country. Thus this sort of project is expected to align with their interests,” he said.

The launch comes soon after the realtor announcing its year-end sales figures for FY 2025 a total Dh30 billion, representing an uptick of 30 per cent year on year.“We are expecting a strong performance this year as well, as we are opening up a number of new developments,” he added.

As Dubai's population continues to climb and its property market maintains record‐level absorption, large master developments such as Sobha Sanctuary are expected to play a central role in shaping the next phase of residential expansion. With phased delivery over the coming years, the project is set to become one of the city's defining community hubs in the evolving landscape of premium, integrated living.

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