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White Rivers Media Wins Digital Mandate For SMFG India Credit
(MENAFN- ForPressRelease)
Mumbai, 17th December 2025: White Rivers Media (WRM), one of India's leading independent digital agencies, has been appointed by SMFG India Credit, a rapidly growing non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG) to spearhead its digital transformation journey.
Under this mandate, WRM will design and execute a comprehensive digital strategy aimed at strengthening SMFG India Credit's online presence and enhancing customer engagement across the country, with a strong focus on empowering underserved segments.
Known for its innovation, creativity, and data-driven approach, White Rivers Media brings extensive expertise across social media strategy, integrated digital campaigns, and content creation. The agency's strong track record of collaborating with industry-leading brands positions it well to amplify SMFG India Credit's digital voice and building stronger, more meaningful connections with new and existing customers.
"WRM's deep understanding of trends and audience behaviour will ensure that SMFG India Credit's voice is amplified effectively, connecting with customers in a meaningful way," said Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media.
As part of this collaboration, WRM will focus on expanding SMFG India Credit's digital footprint by participating in cultural conversations, driving engagement-led narratives, and delivering content that resonates deeply with diverse audience segments across the country.
About SMFG India Credit
SMFG India Credit Co. Ltd., a leading NBFC - Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of Sumitomo Mitsui
Financial Group (SMFG), has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 989 branches and 22,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.
Under this mandate, WRM will design and execute a comprehensive digital strategy aimed at strengthening SMFG India Credit's online presence and enhancing customer engagement across the country, with a strong focus on empowering underserved segments.
Known for its innovation, creativity, and data-driven approach, White Rivers Media brings extensive expertise across social media strategy, integrated digital campaigns, and content creation. The agency's strong track record of collaborating with industry-leading brands positions it well to amplify SMFG India Credit's digital voice and building stronger, more meaningful connections with new and existing customers.
"WRM's deep understanding of trends and audience behaviour will ensure that SMFG India Credit's voice is amplified effectively, connecting with customers in a meaningful way," said Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media.
As part of this collaboration, WRM will focus on expanding SMFG India Credit's digital footprint by participating in cultural conversations, driving engagement-led narratives, and delivering content that resonates deeply with diverse audience segments across the country.
About SMFG India Credit
SMFG India Credit Co. Ltd., a leading NBFC - Investment and Credit Company (NBFC-ICC) registered with the Reserve Bank of India and a wholly owned subsidiary of Sumitomo Mitsui
Financial Group (SMFG), has been operating in India since 2007. Together with its subsidiary, SMFG India Home Finance Co. Ltd. also known as SMFG Grihashakti, the company has established a pan-India presence, across 670+ towns and 70,000+ villages through 989 branches and 22,000+ employees offering lending products to underserved & unserved retail and small business borrowers. By doing so, it has introduced people to formal credit. SMFG India Credit along with SMFG Grihashakti offers a comprehensive range of lending solutions, including SME financing, commercial vehicle and two-wheeler loans, home loans, home improvement loans, loans against property and shares, personal loans, and rural livelihood advancement loans etc.
Company:-White Rivers Media
User:- Priyanshi Desai
Email:[email protected]
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