Tuesday, 02 January 2024 12:17 GMT

Buy Real Estate In Dubai By Filling Up Your Car Tank


(MENAFN- Khaleej Times)

Interested in investing in Dubai real estate? Now you can do that just by filling your car.

In a landmark move that blends everyday spending with long‐term wealth creation, Emirates Petroleum Company (Emarat) and real estate investment platform Prypco Blocks have launched the UAE's first“fuel‐to‐property” partnership. Announced in Dubai on December 15, the collaboration allows motorists to convert the Emcan loyalty points they earn at Emarat service stations directly into fractional ownership of Dubai rental properties.

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The initiative positions Dubai at the forefront of a global shift toward democratised, tokenised real estate - where traditional property investment barriers are lowered, and even small daily transactions can build equity over time. It also signals the evolution of loyalty programmes from simple points‐for‐discounts systems into powerful tools for accessible wealth generation.

Under the partnership, Emarat customers receive a welcome bonus of Dh350 when they sign up for the Prypco Blocks app. From there, they can redeem Emcan points through the Emcan app, convert them into Prypco vouchers, and buy fractional property shares - known as Blocks - starting at just Dh2,000. These Blocks represent portions of income‐generating rental units managed by Prypco, a DFSA‐regulated, Sharia‐compliant platform founded by entrepreneur Amira Sajwani.

Announcing the partnership, Ali Bin Zayed Al Falasi, chief retail officer and senior vice president of marketing at Emarat, called it“one of the UAE's first, and potentially a global first loyalty‐to‐investment collaborations of its kind.”

“This is the next chapter for Emcan,” he said.“We're moving beyond transactional rewards to become a future‐facing value platform that helps customers participate in long‐term wealth creation. By connecting everyday mobility with digital, fractional real estate access, we're making loyalty smarter, more personal, and more aligned with the UAE's direction of travel - innovation that is useful, trusted, and built for the way people live now.”

For Prypco Blocks, the partnership is a milestone in its mission to break down the barriers to real estate ownership - an industry long associated with high entry costs and complex procedures.

Amira Sajwani, Founder and CEO of Prypco, highlighted the significance of this shift:“For the first time, we are enabling residents to convert their fuel spend into real estate ownership - a powerful, future‐focused model that puts wealth‐building into the hands of every consumer. Emarat's scale, trust, and long‐standing legacy make them the perfect partner as we continue driving accessibility, transparency, and innovation in the investment landscape.”

The move aligns with Dubai's wider push to democratise property ownership through tokenisation - fractionalising property assets into digital units that can be bought, sold, and traded much like stocks. With more than 200 nationalities investing in Dubai property each year, and the emirate increasingly leaning into blockchain‐powered real estate infrastructure, the partnership underscores a structural shift: ownership is no longer exclusive to deep‐pocketed investors.

By integrating real estate investing into one of the most routine aspects of life - fueling up - Emarat and Prypco are effectively normalising property accumulation as a daily habit, not a once‐in‐a‐lifetime purchase. The companies describe the initiative as a way to help residents“take control of their financial future one fuel transaction at a time.”

For consumers, the process remains simple: fill up, earn points, convert them, and own a slice of Dubai's high‐performing rental market. For Dubai's broader economic landscape, it marks the blending of retail, fintech, and proptech into a new model of citizen‐level investment empowerment.

As cross‐industry collaborations reshape how wealth is built in the UAE, this partnership may well set the standard - not just for fuel stations, but for any sector looking to turn everyday transactions into long‐term financial value.

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Khaleej Times

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