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Sony Showcased Creator Solutions At Bridge Summit 2025, The World's Largest Media Event
(MENAFN- Mid-East Info) Visitors explored Sony's complete ecosystem of imaging, media and production technologies and experienced a first regional look at the Alpha 7M5.
Abu Dhabi, United Arab Emirates, 11 November 2025: Sony Middle East and Africa unveiled an extensive range of creator and media solutions at Bridge Summit 2025. Recognised as the world's largest event dedicated to the media and creator community and held from 8 to 10 December at ADNEC in Abu Dhabi, the Summit brought together filmmakers, broadcasters, photographers, digital creators and media professionals. Sony presented its complete ecosystem that supports content creation from capture to final delivery. Visitors explored CLED displays, live podcast sessions as well as curated media solutions designed for broadcast and production environments. These demonstrations reflected Sony's understanding of cinematic workflows and the creative requirements of filmmakers, media teams and content creators. Throughout the three-day Summit, Sony provided attendees with a rich programme of workshops designed to inspire and elevate creators at every level. Attendees immersed themselves in sessions spanning from high-speed sports photography, travel storytelling, wedding and landscape cinematography, commercial video production, portrait mastery, and core content creation fundamentals, alongside deep dives into the business and monetisation aspects of creative careers. These engaging workshops were led by a distinguished lineup of experts including Amir De Leon, Nic Bothma, Gideon Nieuwenhuizen, Jacq, Remon, Tim, and Fatima AlMattar each bringing real-world insights, practical demonstrations and personal creative philosophies that resonated strongly with the audience. Beyond the workshops, visitors stepped into an interactive zone featuring live podcast recordings, game-streaming sessions, and numerous hands-on product demonstrations that allowed them to test Sony's latest technologies in real production environments. Guests who registered on Alpha Universe were also entered into an exclusive prize draw for a chance to win a Sony camera, adding to the excitement and engagement around the booth. One of the most anticipated moments of the event was the first regional unveiling of the Alpha 7M5, showcased in perfect sync with its global announcement. Attendees were among the very first in the world to explore the camera's breakthrough imaging capabilities, enhanced performance and creator-centric feature set, making the Alpha 7M5 a standout attraction and a major talking point among filmmakers, photographers and digital creators throughout the Summit. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said,“Bridge Summit brought together creators and media professionals from across the world. Our participation allowed us to engage closely with this community and understand how Sony can continue supporting their workflow needs. Being part of this event brought us closer than ever to creators and reinforced our commitment to providing technologies that help them produce high-quality content.” To stay informed about the latest events and workshops, register on Alpha Universe, a site created to inform, educate and inspire the creator community. ### About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact:
Aishwarya Anand
Ruder Finn Atteline Darshini Makadia
Ruder Finn Atteline
Email:... Ria Tharakan
Sony Middle East and Africa
Email:...
Abu Dhabi, United Arab Emirates, 11 November 2025: Sony Middle East and Africa unveiled an extensive range of creator and media solutions at Bridge Summit 2025. Recognised as the world's largest event dedicated to the media and creator community and held from 8 to 10 December at ADNEC in Abu Dhabi, the Summit brought together filmmakers, broadcasters, photographers, digital creators and media professionals. Sony presented its complete ecosystem that supports content creation from capture to final delivery. Visitors explored CLED displays, live podcast sessions as well as curated media solutions designed for broadcast and production environments. These demonstrations reflected Sony's understanding of cinematic workflows and the creative requirements of filmmakers, media teams and content creators. Throughout the three-day Summit, Sony provided attendees with a rich programme of workshops designed to inspire and elevate creators at every level. Attendees immersed themselves in sessions spanning from high-speed sports photography, travel storytelling, wedding and landscape cinematography, commercial video production, portrait mastery, and core content creation fundamentals, alongside deep dives into the business and monetisation aspects of creative careers. These engaging workshops were led by a distinguished lineup of experts including Amir De Leon, Nic Bothma, Gideon Nieuwenhuizen, Jacq, Remon, Tim, and Fatima AlMattar each bringing real-world insights, practical demonstrations and personal creative philosophies that resonated strongly with the audience. Beyond the workshops, visitors stepped into an interactive zone featuring live podcast recordings, game-streaming sessions, and numerous hands-on product demonstrations that allowed them to test Sony's latest technologies in real production environments. Guests who registered on Alpha Universe were also entered into an exclusive prize draw for a chance to win a Sony camera, adding to the excitement and engagement around the booth. One of the most anticipated moments of the event was the first regional unveiling of the Alpha 7M5, showcased in perfect sync with its global announcement. Attendees were among the very first in the world to explore the camera's breakthrough imaging capabilities, enhanced performance and creator-centric feature set, making the Alpha 7M5 a standout attraction and a major talking point among filmmakers, photographers and digital creators throughout the Summit. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said,“Bridge Summit brought together creators and media professionals from across the world. Our participation allowed us to engage closely with this community and understand how Sony can continue supporting their workflow needs. Being part of this event brought us closer than ever to creators and reinforced our commitment to providing technologies that help them produce high-quality content.” To stay informed about the latest events and workshops, register on Alpha Universe, a site created to inform, educate and inspire the creator community. ### About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact:
Aishwarya Anand
Ruder Finn Atteline Darshini Makadia
Ruder Finn Atteline
Email:... Ria Tharakan
Sony Middle East and Africa
Email:...
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