APM Monaco Unveils The Enchanting Hiver Collection With New Middle East Ambassador Hannah

A collection that mirrors the stillness, sparkle, and sophistication of the winter season

Published: Tue 9 Dec 2025, 2:15 PM

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Step into the magic of winter. APM Monaco proudly presents its latest Hiver Collection, a dazzling ode to the serene beauty of the season. Inspired by the pristine allure of freshly fallen snow, the twinkle of winter lights, and the captivating dance of snowflakes, this collection redefines elegance with statement pieces that elevate every ensemble. From the intricate patterns of ice-breaking labyrinths to the delicate geometry of snowflakes, each design is a masterpiece. Crafted with precision and artistry, the jewellery seamlessly enhances a winter wardrobe while embodying sophistication and versatility. Whether day or night, the Hiver Collection ensures every woman feels radiant and extraordinary.

A campaign capturing winter's wonders

In creating this campaign, APM Monaco sought to capture the true enchantment of winter in every shot. Each accessory is a sparkling testament to the season's elegance, inviting wearers to embrace the magic of winter and let their style shine bright.

Introducing Hannah: New Middle East ambassador

APM Monaco is delighted to announce Hannah as the brand's new ambassador for the Middle East. With her modern elegance and captivating presence, Hannah perfectly embodies the spirit of the Hiver Collection. Her involvement in this campaign marks a new chapter in APM Monaco's journey across the region, reinforcing the brand's commitment to connecting with diverse audiences through authentic storytelling and style.

Founded in Monaco and inspired by the chic lifestyle of the Côte d'Azur, APM Monaco is a contemporary fashion jewellery brand that blends elegance with playful creativity. Known for its philosophy of“chic, fashion, smile”, the brand has become a global lifestyle icon, merging fashion, sport, and entertainment. Each collection reflects craftsmanship, innovation, and a passion for storytelling, making APM Monaco a leader in accessible luxury jewellery.

APM Monaco in the UAE

APM Monaco continues to expand its footprint in the Middle East, with boutiques across the United Arab Emirates. Shoppers can explore the latest collections at our boutiques in Dubai Mall, and Galleria Abu Dhabi.

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