Tuesday, 02 January 2024 12:17 GMT

UAE's First Building-Based Community Platform To Foster Sustainability, Connection


(MENAFN- Khaleej Times)

In a country where skyscrapers dominate skylines and neighbors often remain strangers, a new platform is aiming to change that dynamic-while promoting a greener lifestyle. Neighborou, the UAE's first hyperlocal community app, has officially launched, offering residents a way to connect, share, and support each other without stepping outside their building.

The concept is simple yet transformative: residents can buy, sell, borrow, rent, donate, or exchange items with people living just an elevator ride away. From borrowing a drill for a quick home fix to finding affordable pre-loved furniture or donating baby gear, Neighborou turns everyday challenges into opportunities for collaboration.

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“People live closer than ever yet feel more disconnected than ever,” said Carlo Angelini, Founder of Neighborou.“I wanted to create a platform that brings humanity back into buildings, where neighbors help neighbors, belongings gain second lives, and sustainability becomes an effortless part of daily living.”

The timing couldn't be better. With traffic congestion, rising living costs, and growing environmental concerns, Neighborou offers a practical solution. By encouraging item-sharing and reducing unnecessary car trips, the platform helps cut carbon emissions and supports eco-conscious habits. It's a small shift that could have a big impact: fewer new purchases, less waste, and stronger community ties.

Unlike traditional city-wide marketplaces that can feel overwhelming and impersonal, Neighborou focuses on hyperlocal convenience. Listings are visible only to residents of the same building - or optionally nearby buildings - ensuring relevance and trust. The platform is designed for everyone, including first-time sellers who may feel hesitant about posting online. Its simple interface and secure environment make connecting easy and stress-free.

Neighborou's services go beyond buying and selling. Users can borrow tools, rent household equipment, share rides, and post announcements, creating a dynamic ecosystem of mutual support. And in a refreshing departure from many online platforms, Neighborou is completely free to use. There are no boosting fees, premium listings, commissions, or hidden costs. Every item gets equal visibility because searches are based on building names, guaranteeing that posts reach the right audience.

The launch of Neighborou signals a growing trend toward hyperlocal solutions that prioritise sustainability and human connection. In a fast-paced urban environment, where convenience often comes at the expense of community, this platform offers a way to reverse that narrative-making sustainable living not just possible, but effortless.

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Khaleej Times

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