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Victor (Vik) Perez

Victor (Vik) Perez


2025-12-05 03:09:13
(MENAFN- The Conversation)
  • Associate Professor of Practice, Xi'an Jiaotong-Liverpool University
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Dr. Vik Pérez is an entrepreneurship educator and researcher at Xi'an Jiaotong-Liverpool University. His work examines how neuroscience can inform and enhance entrepreneurial learning, with a focus on cognitive training, attention, and decision-making. He leads BRANET, a global research network on brain-driven entrepreneurship, and has developed frameworks such as the WNYLE Method and Cognitive Performance Music to study how cognitive states shape entrepreneurial behavior.

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  • –present Associate Professor of Practice, Xi'an Jiaotong-Liverpool University

The Conversation

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The Conversation

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