• Promotion spanning across 15 participating malls across Dubai
• 30 winners to be announced over 5 weekly draws

Dubai (December 4, 2025): The popular 'Shop, Scan & Win' campaign for the 31st edition of the Dubai Shopping festival, giving shoppers the opportunity to enjoy rewarding experiences and exciting prizes when they shop from any of the 15 participating malls in Dubai. The promotion is well aligned with the festival's commitment to creating memorable, family-friendly experiences for residents and visitors during one of the city's most anticipated annual shopping events.

The 'Shop, Scan & Win' promotion will run from 5 December 2025 to 11 January 2026, inviting shoppers who spend Dh 200 or more at any participating mall to enter the weekly digital raffle draws. Participants have the chance to win from a total cash prize pool of up to Dh 1 million, with 30 winners selected throughout the festival period. Each week, six lucky shoppers will receive cash prizes ranging from Dh 10,000 to Dh 33,333, adding an exciting dimension to this year's DSF promotion.

Shoppers can scan the promotion QR code displayed at retail outlets in any participating mall, and upload their purchase receipts. Once their details are submitted, customers will automatically receive digital raffle coupons based on their eligible spending. Weekly draws will take place on 12, 19, and 26 December, 2025, as well as 2 and 11 January, 2026 at the DSF Main Stage in Global Village.

This year's DSF campaign is supported by BUZ Management & Marketing Consulting LLC as the official organising partner.“DSF has always been about creating meaningful moments for shoppers, and this year's 'Shop, Scan & Win' campaign takes that spirit even further,” said Mr. Baiju Kurieash, CEO of BUZ Marketing & Management Consulting LLC.“By combining simple digital participation with high-value rewards, we're giving residents and visitors even more reasons to explore Dubai's retail destinations and enjoy the excitement of the festival.”

DSF remains one of Dubai's most anticipated citywide festivals, bringing energy and activity to malls and community hubs each year. The 'Shop, Scan & Win' campaign builds on this momentum by encouraging greater engagement and participation throughout the festival period.

The promotion will take place across 15 malls and community centres, including Al Ghurair Centre, Al Khail Gate Community Centre, Arabian Center, Bay Avenue, Bay Square, Dubai Festival Plaza, Karama Centre, Mudon Community Centre, Palm Strip Mall, Reef Mall, Serena Community Centre, Shorooq Community Centre, Silicon Central Mall, Sunset Mall, and Villanova Community Centre.

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