The gold market in the UAE continues to record remarkable growth, drawing investors and creative talents from around the world

Published: Thu 4 Dec 2025, 9:28 AM

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The UAE's gold and jewellery market continues to witness strong momentum, cementing its position as one of the most prominent regional and global hubs. Renowned for its diversity and cultural openness, the market caters to a wide spectrum of preferences, driving demand for both contemporary and classic designs.

This is how jewellery designer and gemstone expert Farah Yazbeck, the founder of JOIA Jewels, describes the UAE gold market, emphasising that the country's cultural and economic richness has helped establish the Emirates as a key destination for both international brands and local designers. She noted that the UAE provides an ideal environment for creativity and for launching fresh, innovative collections.

Yazbeck added that investment demand for gold is experiencing notable growth in the UAE, where demand for gold bars and coins recorded a 25 per cent increase to 4.1 tonnes during the second quarter of 2025, compared to 3.3 tonnes in the same period of 2024. Data also shows that the country's gold reserves rose to approximately $7.9 billion during the first five months of 2025, an increase of nearly 26 per cent, reflecting a growing investment trend in the UAE market.

She added:“Through my daily work, I notice two main categories of consumers:

• Investors: They focus on heavy pieces, gold bars, or high-carat jewellery, viewing them as assets for savings.

• Everyday adornment enthusiasts: They prioritise design and beauty, not weight, valuing pieces that carry a story or deeper meaning.

Yazbeck goes on to explain that the UAE market enjoys an exceptional environment that combines strong purchasing power with remarkable diversity in nationalities and cultures, alongside a significant presence of tourists, residents, and investors.“This unique mix has made the UAE a global hub that attracts leading brands and creative talents, thanks to the creative opportunities and vast space for growth it offers,” she said.

She underscored that consumers in the UAE have become increasingly aware and discerning in their choices, comparing carat, purity and craftsmanship before making a purchase decision. This, Yazbeck said, helps strengthen demand for high-quality jewellery and prompt designers and workshops to elevate their standards of craftsmanship and innovation.

“I view that the UAE will remain one of the strongest gold and jewellery markets in the region and the world, not only from an investment perspective, but also in terms of taste, fashion, and the cultural identity that distinguish this market, making it dynamic, vibrant and ever evolving,” concludes Yazbeck.

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