[Editor's Note: Find out the latest gold prices here.]

The introduction of 14K gold price in Dubai and UAE will mainly appeal to customers purchasing diamond-studded jewellery as well as those looking for more affordable ornaments, according to jewellers in Dubai.

The Dubai Jewellery Group (DJG) - the largest trade body for Dubai's jewellery industry with around 600 members - last week announced the price of 14K gold for the first time in Dubai, known as 'City of Gold', for its status as a global hub for gold and jewellery.

On Thursday morning, 14K was selling at Dh300.25 per gram in the UAE, over Dh200 cheaper than the 24K gold price and nearly Dh85 from 18K. This made 14K the cheapest variant of gold in the UAE.

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According to Anil Dhanak, managing director of Kanz Jewels, the introduction of 14K gold could appeal to a different segment, mainly customers who are already purchasing diamond or lab-grown diamond jewellery, where gold acts more as a supporting metal rather than the core value.

“For such buyers, 14K offers more durable mountings and lower entry price points without impacting the look of the piece,” he said.

Chirag Vora, managing director of Bafleh Jewellers, believes that lower entry prices attract younger buyers, first-time purchasers, and expatriate customers familiar with 14K.

“More affordable price points can increase unit sales, supporting retailers and manufacturers. Retailers can offer clearer tiered options - 22K for traditional value, 18K for luxury fashion, and 14K for accessible everyday pieces.

Over the past couple of years, demand for cheaper jewellery has been on the rise due to gold prices reaching a record high in October 2025 in the UAE and globally, making it unaffordable for some shoppers to buy precious metal ornaments.

World Gold Council data for the third quarter of this year showed that the demand for yellow metal jewellery in the UAE fell to 6.3 tonnes during the third quarter of 2025, hitting a five-year low as prices reached a record high.

Gold jewellery demand during July-September 2025 fell 10 per cent year-on-year to 6.3 tonnes compared to 7.1 tonnes during the same period last year. Meanwhile, quarter-on-quarter demand plunged 18 per cent.

This was the lowest quarterly gold jewellery sales since the third quarter of 2020, when sales hit 3.8 tonnes.

The rising gold prices were also pushing demand for diamond-studded jewellery higher in Dubai and the UAE.

Shamlal Ahamed, managing director for international operations, Malabar Gold and Diamonds, said there is a growing shift in consumer preference towards lightweight and lifestyle jewellery - driven more by changing design sensibilities than price considerations.

“Millennials and Gen Z customers are at the forefront of this trend, seeking versatile, contemporary pieces that complement their daily lifestyle, while even traditional buyers are increasingly embracing these modern designs,” he added.

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