(MENAFN- GlobeNewsWire - Nasdaq) LOS ANGELES, USA/CA, Dec. 02, 2025 (GLOBE NEWSWIRE) -- - Bilingual initiative unites activist Dolores Huerta with film stars Melissa Barrera, Mishel Prada, and Tonatiuh, recording artists Los Tigres Del Norte, Chiquis, Wil-Dog Abers, and Marisela, and Spanish-language radio and TV personality Don Cheto to champion immigrant dignity, highlight Latino contributions, and amplify AFSC's mission across Hispanic media beyond Hispanic Heritage Month -

The American Friends Service Committee (AFSC), a Quaker organization advancing peace and justice for more than a century, today announced the launch of its first-ever Hispanic celebrity PSA and publicity campaign,“Immigrants Make Our Communities Stronger.” The bilingual, nonpartisan initiative enlists trusted voices from across entertainment and activism to uplift the dignity of immigrants, spotlight their contributions, and counter harmful narratives with truth and pride.

Immigrants, especially Latino immigrants, are a driving force of America's economic growth, social fabric, and cultural vitality. Nearly half (47.6%) of the U.S. foreign-born workforce is Latino, driving key sectors, while Latinos overall, including both U.S.-born and immigrant populations, are responsible for 80% of the U.S. labor force growth.

AFSC's campaign aligns with the culmination of Hispanic Heritage Month, will run through year-end, and aims to humanize immigrant communities while advocating for more equitable immigration policies. By enlisting cultural leaders, including American activist Dolores Huerta, actors Melissa Barrera, Tonatiuh, and Mishel Prada, Grammy-Award-winning recording artists Los Tigres Del Norte, Ozomatli's Wil-Dog Abers, Latin Grammy-Award-winning Chiquis, and recording artist Marisela, as well as Spanish-language television journalist Daniela Ganoza, and radio and TV personalities Don Cheto and Said Garcia Solis, the campaign centers on personal stories, cultural pride, and community contributions to shift the national dialogue.

Immigrants by the numbers

• Entrepreneurship & Jobs: Latino immigrants represent 52% of all Latino-owned employer businesses; Hispanic-owned firms employ 3 million workers nationwide. Latino-owned businesses grew by 44% between 2018 and 2023, far outpacing their non-Latino peers.
• Taxes & Fiscal Contributions: Immigrants paid $579 billion in U.S. taxes in 2022, including $96.7 billion from undocumented immigrants, most of whom are from Latin America.
• Essential Industries: More than 500,000 Hispanic immigrant workers support U.S. agriculture; Latinos comprise 1 in 4 workers across the food manufacturing, wholesale, and service industries.

The bilingual (English/Spanish) PSA and campaign content will be distributed across traditional and digital media, social media, strategic media partnerships, AFSC's own communication networks, and those of allied organizations.
By leveraging the cultural power of Latinx celebrities and influencers, AFSC's campaign aims to deliver a values-driven, emotionally resonant message: Immigrants Make Our Communities Stronger. To learn more about the campaign, please visit our website:

About the American Friends Service Committee (AFSC)

The American Friends Service Committee (AFSC) promotes a world free of violence, inequality, and oppression. Guided by the Quaker belief in the divine Light within each person, we nurture the seeds of change and the respect for human life to fundamentally transform our societies and institutions. We work with people and partners worldwide, of all faiths and backgrounds, to meet urgent community needs, challenge injustice, and build peace. Learn more at afsc.
Additional Media Assets Here

Contact

Marco Gonzalez
MAGO PR
...

Attachment

• American Friends Service Committee Launches Historic Hispanic Celebrity PSA Campaign: 'Immigrants Make Our Communities Stronger'

MENAFN02122025004107003653ID1110427101