(MENAFN- The Rio Times) (Analysis) Tarcísio de Freitas is no longer just the competent technocrat who ran Brazil's infrastructure.

As governor of São Paulo and a leading name for the 2026 presidential race, he is steadily rebranding himself as the most disciplined heir to Jair Bolsonaro's project – tough on crime, friendly to markets, and openly confrontational with the left and parts of the judiciary.

In recent months, Tarcísio has embraced nearly all of bolsonarismo's core themes. He praises former economy czar Paulo Guedes, tells investors that the private sector“does almost everything better” than the state and accelerates privatizations and concessions in São Paulo.

His government sponsors civic-military schools and a liberal economic agenda that appeals to business leaders wary of a return to heavy-handed state intervention.

Security is where he goes furthest. Tarcísio cites El Salvador's Nayib Bukele as a model and defends introducing life imprisonment for serious crimes in Brazil, a constitutional taboo today.



Human-rights groups criticize Bukele for mass arrests and due-process abuses; for frustrated voters living with high crime, the visible drop in homicides is what matters.

On policing at home, the governor has backed hard-line operations by São Paulo's Military Police, especially on the coast.

When questioned about reports of excesses in the Baixada Santista in 2024, he shrugged off criticism, saying complaints could be taken“to the UN, the Justice League, wherever” and that he“couldn't care less.”

His tone hardened further on 7 September, when he stood on Avenida Paulista and called Supreme Court justice Alexandre de Moraes a“dictator” and“tyrant” – language once reserved for Bolsonaro's most radical followers.

The speech helped cement his image as the right's champion against what conservatives see as judicial overreach after the failed 8 January 2023 coup attempt.

Tarcísio now openly defends a broad amnesty for Bolsonaro and those convicted over the plot, and has said that, if elected president, his first act would be to pardon the former leader, whom he insists should never have been condemned.

In Congress, he helped right-wing parties and the Centrão bury Lula's IOF tax measure and rewrite the government's anti-gang bill by empowering his security secretary Guilherme Derrite as its rapporteur.

At the same time, he has shown tactical flexibility. Elected with strong support from rank-and-file police, he initially promised to end body cameras on uniforms, a policy praised by civil-liberties groups.

After footage of serious abuses emerged, he publicly admitted being“completely wrong” and kept the cameras, a rare example of a bolsonarista-aligned leader reversing under public pressure.
Brazil's right tests a new frontman
Bolsonaro's imprisonment has accelerated internal talks on a right-wing presidential ticket led by someone outside the family. Tarcísio's name has gained weight, but allies insist he will only run with the clan's blessing.

Eduardo Bolsonaro, once skeptical, now hints at support, calling a Tarcísio vote essentially“an anti-Lula vote” and declaring he will always stand on the side opposite the current president. Polls suggest a public tired of the old duel.

In one recent survey, 41 percent of respondents said the best outcome for Brazil would be either a candidate unlinked to Lula or Bolsonaro, or someone from outside politics altogether, outpacing those who wanted Lula re-elected and those betting on a hypothetical Bolsonaro comeback.

That leaves Tarcísio walking a narrow line: close enough to Bolsonaro to inherit his base, distant enough to reassure independents and non-Bolsonarist conservatives. His rise matters far beyond Brasília's palace intrigue.

It signals that the Brazilian right is unlikely to abandon its core instincts – smaller state, heavy punishment for crime, harsh rhetoric toward the left and the Supreme Court – even as it experiments with a more technically minded, less chaotic frontman.

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