(MENAFN- GlobeNewsWire - Nasdaq) The BNPL market in the Middle East presents opportunities through strong e-commerce growth and increased consumer demand for flexible payments. Strategic partnerships, regulatory adjustments, and integration with digital ecosystems will drive adoption, while potential sector expansion and tech innovation, such as AI, promise further growth.

Dublin, Dec. 01, 2025 (GLOBE NEWSWIRE) -- The "Middle East Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q3 2025 Update" has been added to ResearchAndMarkets's offering.

The Buy Now Pay Later (BNPL) market in the Middle East is poised for significant growth, with an annual increase of 19.4% projected to reach USD 5.79 billion by 2025. Following a robust expansion between 2021 and 2024, where the sector achieved a compounded annual growth rate (CAGR) of 28.8%, this upward trajectory is set to continue. The market is forecast to grow at a CAGR of 15.2% from 2025 to 2030, potentially reaching USD 11.74 billion by the end of the period.

The latest research provides a thorough data-centric analysis of the BNPL industry in the Middle East, exploring opportunities and potential risks across various retail categories. The report includes over 75 key performance indicators (KPIs) at both regional and country levels, paving the way for a comprehensive understanding of BNPL market dynamics, including market size, forecasts, and share statistics. It details market opportunities by business model, sales channels, and distribution strategies while capturing consumer behavior and retail spending trends to give a granular view of end market dynamics.

Key findings emphasize the accelerating adoption of BNPL, driven by rising e-commerce activities and consumer preferences for flexibility in payments. Esteemed providers like Tabby and Tamara are experiencing significant growth in regions such as the UAE and Saudi Arabia. The sector's expansion is fueled by strong e-commerce platforms like Noon and Amazon MENA and a demand for digital solutions led by younger consumers. While innovation continues to diversify service offerings, increased regulatory scrutiny is anticipated to shape market entry strategies, particularly for new entrants.

Strategic partnerships are strategically enhancing BNPL's market reach. Providers are actively partnering with retailers, e-commerce platforms, and financial institutions. A notable example includes UAE's Postpay collaboration with the Commercial Bank of Dubai to broaden its service offerings. Such alliances aim to harness established business networks and consumer trust, optimizing sales conversions and ensuring customer loyalty. More partnerships are expected, pushing toward deeper integration across retail and non-retail sectors to offer consumers better payment flexibility.

Upcoming regulations play a crucial role in shaping BNPL operations. Authorities, including the Saudi Central Bank, are intensifying oversight to maintain consumer protection and financial stability. These entities have mandated transparency in lending practices to prevent excessive consumer debt, ensuring a balanced approach to market growth and financial security. Providers are required to adhere to these guidelines for sustainable sector growth, which poses challenges for smaller players with limited resources.

The integration with digital and retail ecosystems is steadily increasing. Companies like Tabby have joined forces with entities such as the Apparel Group, offering installment payment options for both online and in-store transactions. Consumers are showing a growing preference for platforms that unify services under one ecosystem, prompting retailers and fintech businesses to embed BNPL solutions into their customer experience frameworks. This improves user experiences and expands BNPL adoption, driving the demand for competitive innovations within super apps and digital platforms.

Competitive intensity remains high in the region's BNPL landscape. Leading influencers like Tabby secured $200 million in a Series D funding round in October 2023, achieving a valuation of $1.5 billion. Other notable players in the ecosystem include Tamara and Spotii, each advancing their strategic initiatives despite the absence of recent validations for healthcare, education, and travel sector expansions.

The BNPL landscape is expected to diversify beyond retail, tapping into sectors such as healthcare, automotive, and education. Innovation in AI-driven credit scoring and blockchain-based payment security is anticipated to enhance adoption rates. Companies are predicted to expand regionally through bank partnerships and regulatory cooperation to streamline cross-border BNPL operations.

Overall, the BNPL sector in the Middle East presents a fertile ground for dynamic growth and innovation, with potential hurdles posed by regulatory scrutiny and competitive pressures. This report offers valuable insights into market trends, enabling stakeholders to craft effective strategies and capture growth opportunities within this fast-evolving landscape.

Key Topics Covered:

1 About this Report

2 Buy Now Pay Later Industry Attractiveness

3 Buy Now Pay Later Operational KPIs

4 Buy Now Pay Later Spend Analysis by Business Model, 2021-2030

5 Buy Now Pay Later Spend Analysis by Purpose, 2021-2030

6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2021-2030

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2021-2030

8 Buy Now Pay Later Spend Analysis by Sales Channel

9 Buy Now Pay Later Snapshot by End-Use Sector, 2021-2030

10 Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2021-2030

11 Buy Now Pay Later Market Size and Forecast by Retail Product Categories

12 Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2021-2030

13 Buy Now Pay Later in Travel: Market Size and Forecast, 2021-2030

14 Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2021-2030

15 Buy Now Pay Later in Service: Market Size and Forecast, 2021-2030

16 Buy Now Pay Later in Automotive: Market Size and Forecast, 2021-2030

17 Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2021-2030

18 Buy Now Pay Later in Others: Market Size and Forecast, 2021-2030

19 Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2021-2030

20 Further Reading

Companies Featured

• Tabby
• Tamara
• Postpay
• Cashew Payments
• Spotii
• Payby
• Zoodpay
• Aramex Smart
• Rise

For more information about this report visit

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