(MENAFN- PRovoke) NEW YORK / CHICAGO - Industry veterans Daria Dubois and Andy Pray have launched Wild Signal, an AI-native communications agency built for what they describe as the citation economy. Its debut platform, Wayfinder, provides a GEO intelligence layer that maps brand visibility across leading large language models using earned, owned and paid inputs. The firm released its first open-source dataset tracking more than 120,000 URLs across the travel sector.

NEW YORK - CorpBridge Advisors has launched as a new consultancy focused on corporate reputation, financial transactions, geopolitical issues and cross-border market entry. The firm is co-founded by Bob Christie, whose previous corporate leadership roles span The New York Times Company, Dow Jones, Alibaba and Brunswick Group, and Russ Rubino, a former senior marketing executive at Nasdaq and Intercontinental Exchange/NYSE. They are joined by advisors with experience at major global brands, media organizations and government agencies.

NEW YORK - Sommerfield Communications has re-launched as an independent firm after being acquired by Allison Worldwide in 2021. The agency, founded in 1995, will focus on thought-leadership strategy, crisis counsel, C-suite communications and content development. Its remit spans corporations, investors, technology companies, nonprofits and authors.

NEW YORK - PR Boutiques International has added five new member agencies: Ascendant Branding Group in Delaware; Blend PR in Toronto; Brantta Communications in Rio de Janeiro; Element C in Munich; and Loebell Nordberg in Vienna. The additions expand PRBI's presence across North America, South America and Europe. The network now includes 25 founder-led boutique firms offering expertise in lifestyle, CEO branding, corporate reputation and crisis communications.

NEW YORK - Ruder Finn has launched rf, a creative incubator designed to expand the agency's AI-driven storytelling capabilities. The new offering integrates synthetic media, digital twins, precision content generation and custom GPTs, drawing from Ruder Finn's rf, rf53 and rf teams. rf is co-led by Zach Russo, head of rf53, and Tejas Totade, the agency's CTO and head of AI.

NEW YORK - PKPR has launched a book publicity division dedicated to nonfiction authors. The group is led by partner Helena Dea Bala, author of“Craigslist Confessional,” who brings experience spanning law, advocacy and publishing. She is joined by Alyssa Cuevas, who previously worked at Hachette Book Group. The division aims to help writers build visibility and cultural impact through strategic media relations.

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