(MENAFN- Newsfile Corp) Toronto, Ontario--(Newsfile Corp. - November 13, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce that Heal Wellness has signed a franchise agreement for London, Ontario, advancing the brand's disciplined, asset-light expansion across key markets in Canada. Heal Wellness (" Heal ") is a quick-service restaurant (" QSR ") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.

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"For Heal, our priorities in 2025 and 2026 are driving organic growth and expanding our presence to establish the brand as North America's leading smoothie bowl chain, measured both by scale and strong unit economics," said Sean Black, Chief Executive Officer of Happy Belly. "London is a natural fit for Heal with its vibrant neighborhoods, strong daytime traffic, and a growing base of health-conscious consumers who value convenient, better-for-you meals. The city is also home to Western University, one of Canada's largest post-secondary institutions, with approximately 44,000 students who represent a substantial customer base seeking fresh, nutritious, and on-the-go food options. This combination of a dynamic urban population and a large student community makes London an ideal market for Heal's continued expansion."
The London franchisee will leverage Happy Belly's proven playbook - pairing experienced operators with high-visibility trade areas to drive strong unit economics and accelerate time-to-opening. This approach mirrors recent Heal milestones across Canada where the Company has combined franchise growth with strategic real-estate execution. Heal continues to build momentum toward becoming Canada's leading smoothie bowl and smoothie wellness QSR brand, supported by a growing national pipeline and a disciplined focus on site selection and franchise partner quality.

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With 27 locations operating and over 168 in development, Heal's expansion contributes to Happy Belly's broader portfolio, which now counts 626 contractually committed retail franchise locations across emerging brands at various stages of development, construction, and operation.
"We are just getting started", said Sean Black.
About Heal Wellness

Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

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About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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