(MENAFN- PRovoke) NEW YORK - Azurity Pharmaceuticals has named Ogilvy Health its public relations and marketing agency of record, tasking the WPP agency with leading a strategic brand repositioning and boosting the company's market visibility.

The remit includes reimagining Azurity's brand story around its patient focus and growth ambitions, strengthening its presence across digital and offline channels, and developing a new website designed to deliver more dynamic content to stakeholders and show measurable impact across communications platforms.

“We are entering a pivotal phase in Azurity's growth, and selecting the right strategic communications partner was essential,” said Ronald Scarboro, CEO of Azurity Pharmaceuticals.“Ogilvy Health brings world-class expertise in healthcare brand repositioning, a compelling vision for elevating our market presence, and a truly global reach-making them an ideal partner for our continued evolution.”

Scarboro added that Ogilvy Health“understands our ambition to honor our strong heritage while confidently advancing into the future” and said the partnership will help shape“a clear and unified identity that resonates with healthcare professionals, patients, partners, and investors alike.”

Azurity is a privately held pharmaceutical company focused on developing and delivering patient-centric medicines, particularly for populations that require customized dosing or alternative formulations. The company has a portfolio of more than 50 medicines across 10 dosage forms and 10 therapeutic areas, and says it uses data and AI to identify gaps in care and tailor treatments that improve efficacy, access, safety or the overall patient experience.

According to Azurity, its medicines are available in more than 50 countries through a mix of direct and indirect go-to-market models, and have been used by millions of patients globally.

“Ogilvy Health is known for building some of the world's biggest brands and that happens because we seek out partners like Azurity with tangible momentum and a clear ambition to reshape their business to better serve patients,” said Shannon Walsh, president of public relations, social and influence at Ogilvy Health.“Together, we will build an insight-led platform that grows with the Azurity brand, uniting our twin peaks of creativity and effectiveness, to help Azurity stake their claim as a global industry pioneer and drive meaningful impact across all critical audiences.”

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