(MENAFN- Gulf Times) FROMM., the contemporary design brand founded by Alia Rachid, has announced its participation - through Alsara Investment Group - in the acquisition of Giorgetti, one of Italy's most iconic luxury furniture houses. Alia Rachid, founder of FROMM. and managing director at Alsara Investment Group, stated:
“This acquisition will strengthen FROMM.'s global presence and deepen our engagement within the international design industry. Giorgetti represents the highest standards of craftsmanship, innovation, and timeless design - values that are deeply aligned with our own.”
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Alia Rachid
The acquisition, led by Solida Capital alongside Alsara Investment Group and Vivium Holding, marks a new chapter for Giorgetti, a brand celebrated for its exceptional craftsmanship and contemporary vision, a statement said.
This milestone reflects Alsara's commitment to investing in creative excellence and advancing global
design innovation through brands such as FROMM. FROMM. is a luxury contemporary furniture and accessories brand, founded in Doha's Msheireb and Milan, creating the ideal fusion of design and manufacturing.
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