A prominent figure in the cryptocurrency world, Michael Saylor, has publicly declared that Bitcoin is“on sale”, signalling both bullish conviction and market caution in one of the most high-profile corporate crypto strategies. Saylor's remarks, made via social-media post, come as Bitcoin slipped below the US $100,000 mark and as corporate and institutional appetite for the asset undergoes intense scrutiny.

Saylor, executive chairman of Strategy Inc., posted the phrase“₿itcoin on Sale” on his account, highlighting a rare moment of acquisition opportunity in his view. That post coincided with Bitcoin's price retreat to just over US $103,000, following a sharp drop from its earlier peak above US $126,000. His firm continues to amass holdings at an average cost far below current market levels, reinforcing his narrative of seizing value amid volatility.

The strategy deployed by Saylor's company remains centred on treating Bitcoin as a treasury asset rather than a speculative bet. Strategy now holds tens of billions of dollars worth of Bitcoin and has publicly declared an intention not to liquidate those holdings. Analysts estimate that the company faces around US $689 million in annual obligations-dividends, interest and operating costs-that will need to be met without selling crypto holdings. Failure to meet those obligations could force asset sales, but so far the company expects to service its debt and dividend commitments through equity issuance and other financing mechanisms rather than Bitcoin liquidation.

Saylor has reiterated a long-term price target of around US $150,000 for Bitcoin by the end of 2025, citing institutional demand, limited supply and the“digital gold” narrative that underpins his thesis. While that target remains ambitious, it signals the degree to which Strategy is doubling down on a one-asset treasury model. The company's stock continues to trade at a significant premium to its net Bitcoin holdings, a premium build on investor belief in Saylor's ability to deliver accretion of Bitcoin per share over time.

Market sentiment, however, tells a more cautious story. Bitcoin's drop below US $100,000 has triggered outflows from spot-Bitcoin ETFs in the United States exceeding US $1.3 billion, according to data providers. At the same time, Strategy's own valuation now absorbs significant risk: should Bitcoin stagnate or decline, the company's heavy reliance on equity issuance to meet its obligations exposes existing shareholders to dilution. Critics such as prominent short-seller James Chanos have labelled the model“financial gibberish”, arguing that investors would be better off buying Bitcoin directly rather than trusting a leveraged equity vehicle.

Still, Strategy retains a cadre of committed supporters who believe the model is defensible if Bitcoin enters a sustained phase of adoption. Analysts covering the company have reaffirmed“buy” ratings and note that Saylor's team does not appear to be slowing its accumulation of Bitcoin. That continued accumulation supports the“scarcity” argument Saylor advances, namely that corporate and institutional hoarding will reduce the available float and push prices higher.

The broader market context underscores the tension between optimism and caution. Bitcoin proponents emphasise macroeconomic factors such as inflation hedging, central-bank balance-sheet expansion and quantitative easing as tailwinds. Detractors point to regulatory risk, rising interest rates, and the possibility that the current cycle may be peaking or entering a correction phase. Within that dynamic Saylor's“on sale” statement serves both as a rallying cry and a courageous public stance in a volatile landscape.

Arabian Post – Crypto News Network

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