Tuesday, 02 January 2024 12:17 GMT

ROSA Esolutions Champions Human-Centered Digital Storytelling In The UAE Amidst Soaring Global Media Growth Projected To Reach USD 4.41 Trillion By 2030


(MENAFN- Mid-East Info) As the global media and entertainment industry surges toward an estimated USD 4.41 trillion valuation by 2030, ROSA eSolutions is seizing the moment to lead a new era of human-centered digital storytelling in the UAE.



ROSA eSolutions is a Toronto & Dubai based digital marketing firm that specializes in creating dynamic strategies to achieve organic growth and enhance brand presence online. With a focus on creative content, audience engagement, and strategic planning, ROSA eSolutions helps businesses thrive in the digital age. The company has set up presence in the UAE to serve the entire Middle East region from its UAE office.

Unlike conventional digital firms, ROSA eSolutions brings a philosophy rooted in human-centric strategy, where content is not only optimized for platforms but also designed to connect with people. From government awareness campaigns to enterprise transformation initiatives, the firm works closely with clients to build trust, shape public narratives, and spark meaningful interaction in the digital space.

“Our starting point is always people,” said Robert Shakir, Senior Marketing Consultant at ROSA eSolutions.“Whether we're helping a ministry launch a new service or guiding a corporation through a rebrand, we prioritize stories that inform, empower, and resonate. Technology is the vehicle-empathy is the driver.”

The rapid evolution of the global media landscape reinforces the urgency of adopting audience-first digital strategies. In 2020, the global media market was valued at nearly USD 2 trillion, having grown at a compound annual growth rate (CAGR) of 3.8% since 2015. This momentum continued as the media and entertainment services sector surpassed USD 1 trillion in 2023 and is forecasted to reach USD 2.6 trillion by end of 2025 with a projected CAGR of 5.0%. From 2025 onwards, the industry is expected to grow even faster, reaching USD 4.41 trillion by 2030 at an anticipated CAGR of 10.6%.

This explosive growth is being fuelled by shifts across multiple segments. Traditional TV and home video remain the largest entertainment consumer segment, valued at USD 219 billion. Meanwhile, digital-first categories such as web content, search portals, and social media are expected to generate an additional USD 542.2 billion in global annual sales by 2025.

These trends signal a profound transformation in the way audiences consume, interact with, and trust content-demanding a more thoughtful, strategic approach to communication.

ROSA's UAE-based team of strategists, digital analysts, and storytellers is uniquely positioned to meet this moment. The firm specializes in crafting narratives that bridge policy, innovation, and culture, co-developing campaigns that reflect national values, address social priorities, and mobilize stakeholders.

As regional attention turns to the role of digital platforms in shaping public perception and civic engagement, ROSA's approach offers a timely and impactful alternative to volume-driven marketing. Its framework emphasizes clarity, cultural intelligence, and measurable impact, ensuring that every message supports broader institutional goals.

“There's a growing demand for content that doesn't just perform-it transforms,” added Shakir.“In a region as dynamic and diverse as the GCC, relevance and responsibility must go hand in hand. That's where we come in.”

Looking ahead, ROSA eSolutions plans to expand its footprint across the Middle East, forging deeper partnerships with public institutions and leading corporations to co-develop communication strategies that advance national agendas, inspire digital literacy, and foster regional dialogue.

About ROSA eSolutions:

ROSA eSolutions is a Toronto based digital marketing firm that specializes in creating dynamic strategies to achieve organic growth and enhance brand presence online. With a focus on creative content, audience engagement, and strategic planning, ROSA eSolutions helps businesses thrive in the digital age. The company has set up presence in the UAE to serve the entire Middle East region from its UAE office.

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Mid-East Info

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