HC To Rule On Akshay Kumar's Plea For Personality Rights Protection

2025-10-16 03:09:53

(MENAFN- Kashmir Observer)
Photo Credit-Internet

Mumbai – The Bombay High Court on Wednesday reserved its order on an interim relief plea of actor Akshay Kumar in his petition against websites and social media platforms misusing his photographs, videos and name without authority.

Justice Arif Doctor reserved the order after a hearing.

Kumar has moved the HC seeking protection of his personality rights amid the rise of deepfake videos, stating that such content has not only damaged his reputation, but also has huge consequences.

The petition sought to restrain the ongoing infringement and unauthorised commercial exploitation of his personality and publicity rights, including his real name, screen name“Akshay Kumar,” image, likeness, voice, distinctive performance style, mannerisms and other identifiable attributes.

It pointed to large-scale misuse of the actor's persona through AI-generated and deepfake images and videos, counterfeit merchandise, deceptive advertisements, false brand endorsements, and impersonating social media profiles on platforms such as YouTube, Facebook, Instagram, X (formerly Twitter), and various e-commerce websites.

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