(MENAFN- Golin Mena) • This milestone reinforces barn’s strategy to lead through action by showing up creatively, staying close to its audience, and delivering experiences that build lasting relevance.
Jeddah, Saudi Arabia — October 06, 2025 — barn’s, Saudi Arabia’s original homegrown coffee brand, has officially entered the Guinness World Records by setting a new record for the largest word created using coffee beans, in celebration of International Coffee Day.
The activation took place at barn’s Obhour flagship branch in Jeddah, where visitors gathered to witness a striking installation that spelled out the largest coffee bean word “barn’s” on a custom-built display board, using 15,706 coffee beans. Measuring 360 cm wide by 170 cm high, the display was mounted in the heart of the café’s outdoor seating area, creating a visual centerpiece that blended craft, culture and community.
The event generated wide resonance on social media, attracting strong attendance and engagement that included a representative from Guinness World Records, barn’s team & management, and several social media influencers, supported by extensive media coverage. In a distinctive symbolic scene, CEO of barn’s, Eng. Mohammed Al Zain, placed the final coffee bean on the board before delivering a speech. in which he said: “Today, we celebrate an exceptional achievement added to the journey of our brand. An accomplishment made possible only through dedication and teamwork. Having our record recognized by Guinness World Records is not the end, but the beginning of greater ambitions, and another step toward strengthening our international presence. I would like to Thank everyone who contributed to this initiative — The best is yet to come.”
“As a proud Saudi coffee brand, we are committed to innovation, creativity, and meaningful connections with coffee lovers. This record reflects our dedication to continuous growth and setting new benchmarks in the industry.” said Abdulaziz Ashour, PR Manager at barn’s.
This initiative marks a bold step in barn’s ongoing evolution, combining tradition with innovation to elevate its role as a cultural and lifestyle brand. The Guinness World Records title reinforces barn’s broader strategy to create memorable brand experiences that inspire emotional connection, to scale impact through experiential activations that resonate with new audiences, and to align with Saudi Arabia’s Vision 2030 by investing in community, creativity and homegrown innovation.
barn’s currently operates more than 870 branches across Saudi Arabia and continues to grow its presence across the GCC. The record attempt forms part of a larger calendar of activations designed to connect with consumers through creativity, relevance and purpose.
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